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wp.org search vs our merit ranking: “magnific”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “magnific”, we and wp.org disagree on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Video Popup – Youtube, Vimeo, Gutenberg, Shortcode, Elementor shows at wp.org #6 but places #11 on merit, a gap of 5 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Responsive Lightbox & Gallery 100K+ · 4.9★ (2003) wp.org #4 3 too low 2 WF Magnific Lightbox 1K+ · 5.0★ (12) wp.org #1 1 too high 3 Photonic Gallery & Lightbox for Flickr, SmugMug & Others 10K+ · 4.8★ (193) wp.org #5 ↑1 2 too low 4 StockPack – Stock photos and AI images from Unsplash, Adobe Stock, Freepik and more 7K+ · 4.4★ (24) wp.org #2 2 too high 5 Lightbox Images for Divi Enhanced 4K+ · 5.0★ (15) wp.org #3 2 too high 6 Product Gallery Slider, Additional Variation Images, Product Video, Product Image Zoom and Lightbox for WooCommerce – Reno Product Gallery (formerly WooGallery) 20K+ · 4.9★ (162) wp.org #9 3 too low 7 rtMedia for WordPress, BuddyPress and bbPress 7K+ · 3.7★ (152) wp.org #8 1 too low 8 MaxGalleria 1K+ · 4.4★ (65) wp.org #11 3 too low 9 WPB Quick View Popup for WooCommerce – Fast Product Preview Modal & AJAX Quick View 1K+ · 3.1★ (32) wp.org #7 2 too high 10 GS YouTube Gallery – Video Feed, Channel Playlist & YouTube Slider 100+ · 5.0★ (6) wp.org #10 11 Video Popup – Youtube, Vimeo, Gutenberg, Shortcode, Elementor 1K+ · 5.0★ (3) wp.org #6 ↓1 5 too high 12 Easy YouTube Gallery 500+ · 5.0★ (9) wp.org #15 3 too low 13 StoreBuild – Online Store Builder for WooCommerce 500+ · 5.0★ (3) wp.org #12 1 too high 14 WebGears AI Product Descriptions for WooCommerce 10+ · 5.0★ (2) wp.org #16 2 too low 15 Galerio – Elementor Photo and Video Gallery 80+ · 0.0★ (0) wp.org #13 2 too high 16 WPMozo Product Carousel for WooCommerce 80+ · 0.0★ (0) wp.org #14 2 too high 17 Fancy Filter – Grid Showcase with Category Filters 10+ · 0.0★ (0) wp.org #19 ↓2 2 too low 18 GoalPrevail Stock Image Importer — · 0.0★ (0) wp.org #20 ↓1 2 too low 19 Photoviq AI for WooCommerce — · 0.0★ (0) wp.org #21 ↓1 2 too low 20 Ultimate Team Showcase – Advanced WordPress Team Members Plugin 30+ · 5.0★ (1) wp.org #17 ↓1 3 too high 21 Roobely – Advanced Blocks 20+ · 0.0★ (0) wp.org #22 ↓4 1 too low 22 WPMozo Blocks and Addons 80+ · 5.0★ (1) wp.org #18 4 too high 23 Jupa – Blocknimations — · 0.0★ (0) wp.org #24 ↓3 1 too low 24 Smart Product Gallery for FluentCart — · 5.0★ (1) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.