Video Popup – Youtube, Vimeo, Gutenberg, Shortcode, Elementor
by Zelvigo · Blocks
Also makes 2 other plugins · 1.2K+ installs across the portfolio →
Create beautiful video lightbox popups with Gutenberg, shortcode, or Elementor. Supports YouTube and Vimeo videos using lightweight Magnific Popup.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 85/100
Few reviews
Active installs
1K+
≈1.8K estimated
Momentum
-4%
low volume, under 1,000 downloads a month
Biggest opportunity: Swap “gutenberg block”, “video lightbox” and “youtube lightbox” for “magnific”, “gutenberg shortcode” and “vimeo”. “gutenberg block” isn't earning its slot: you're not in the first 24 results for its own search. “magnific” sits at #6 untagged, close enough for a declared tag to move it up. “video lightbox” isn't earning its slot: you're not in the first 24 results for its own search. “gutenberg shortcode” sits at #7 untagged, close enough for a declared tag to move it up. “youtube lightbox” isn't earning its slot: you're not in the first 24 results for its own search. “vimeo” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
85 health vs 71 average across 2,531 Blocks plugins
Install conversion
How it's measured →5.9%
of downloads still active
At least 1K of 16.9K lifetime downloads are still running, above its category: the median Blocks plugin keeps 2.1%, across 1,581 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 74 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 3 reviews, weighted for review count to 4.2★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
34
Momentum
Losing ground
-0.7
Velocity
places per keyword, 28d
11%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| video popup your tag | #7 | #20 | 0 |
| gutenberg shortcode | #7 | #21 | down 1 |
| magnific | #6 | #11 | down 1 |
| vimeo | #12 | #24 | down 2 |
| vimeo lightbox your tag | #16 | #24 | down 1 |
| vimeo shortcode | #6 | #21 | down 1 |
| popup video | #10 | #21 | 0 |
| shortcode popup | #13 | #22 | 0 |
| gutenberg vimeo video player block | #12 | #21 | down 1 |
| vimeo video | #16 | #23 | 0 |
| video shortcode | #16 | #23 | 0 |
| vimeo video player | #15 | #20 | down 1 |
| youtube popup | #17 | #23 | down 3 |
| wordpress vimeo video player | #16 | #21 | down 1 |
| gutenberg popup | #17 | #24 | 0 |
| width videos youtube | #21 | #24 | up 3 |
| youtube shortcode | #22 | #24 | 0 |
| gutenberg youtube video player block | #21 | #24 | 0 |
| gutenberg in shortcode | #23 | #24 | down 3 |
| lightbox popup | #23 | #24 | down 2 |
| gutenberg block your tag | Not in the top 24 | ||
| video lightbox your tag | Not in the top 24 | ||
| youtube lightbox your tag | Not in the top 24 | ||
53 searches this plugin appeared in over the last 90 days, 20 listed. 33 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “gutenberg block”, “video lightbox” and “youtube lightbox” for “magnific”, “gutenberg shortcode” and “vimeo”. “gutenberg block” isn't earning its slot: you're not in the first 24 results for its own search. “magnific” sits at #6 untagged, close enough for a declared tag to move it up. “video lightbox” isn't earning its slot: you're not in the first 24 results for its own search. “gutenberg shortcode” sits at #7 untagged, close enough for a declared tag to move it up. “youtube lightbox” isn't earning its slot: you're not in the first 24 results for its own search. “vimeo” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “vimeo lightbox”. #16 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 4.1 years ago; a band this size takes about a year or more to cross, which places it about 80% of the way through.
Install history since 3 Jul 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ visualsociety4.1y ago
Has got all the features i was looking for with great support via e-mail.
Read on wp.org ↗ - ★★★★★ Gerhard5.1y ago
I evaluated some lightboxes in combination with the pagebuilder elementor. I have decided on this and I am curious whether my customer is satisfied with it. Thank you for this plugin!
Read on wp.org ↗ - ★★★★★ Sultan Mahmud5.3y ago
Thanks wpthemedevelopers
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 3 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Create beautiful video lightbox popups with Gutenberg, shortcode, or Elementor. Supports YouTube and Vimeo..."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Elementor, Gutenberg, Block editor, YouTube and 1 more.
- ✓ Headings and lists 5 headings and 3 lists.
- ✓ Enough to quote 1,370 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "youtube lightbox" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2022-10-04 900+ → 1K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Video Popup – WordPress Video Lightbox for YouTube, Rumble & Vimeo 9K+ installs · 4.1★ · 4 shared tags B -
Video Popup – Video Lightbox for YouTube, Vimeo & MP4 10K+ installs · 4.3★ · 3 shared tags A -
Video Reviews / Video Widget 100+ installs · 4.2★ · 3 shared tags C -
Video Popup Block – YouTube, Vimeo, TikTok Lightbox by WPZOOM 10K+ installs · 4.2★ · 2 shared tags A -
Wonder Video Embed 4K+ installs · 4.2★ · 2 shared tags A -
Post Featured Video 900+ installs · 3.6★ · 2 shared tags C
Embed this report card
Drop a live Pulse card for Video Popup – Youtube, Vimeo, Gutenberg, Shortcode, Elementor into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wptd-video-popup" width="480" height="300" style="border:0" loading="lazy" title="Video Popup – Youtube, Vimeo, Gutenberg, Shortcode, Elementor — Plugin Pulse"></iframe> Video Popup – Youtube, Vimeo, Gutenberg, Shortcode, Elementor: 1K+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/wptd-video-popup
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