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wp.org search vs our merit ranking: “markdown importer”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “markdown importer”, we and wp.org disagree on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Import Markdown – Versatile Markdown Importer shows at wp.org #1 but places #6 on merit, a gap of 5 places. Its 2K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Gutenberg Block Editor Toolkit – EditorsKit places #5 on merit, 4.6★ from 176 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #4 3 too low 2 Ultimate Markdown – Markdown Editor, Importer, & Exporter 2K+ · 4.0★ (10) wp.org #2 3 EazyDocs – AI Powered Knowledge Base, Wiki, Documentation & FAQ Builder 2K+ · 4.7★ (100) wp.org #10 7 too low 4 Visibility – Lightweight SEO, AEO and GEO for Search and AI 600+ · 5.0★ (6) wp.org #5 1 too low 5 Gutenberg Block Editor Toolkit – EditorsKit 20K+ · 4.6★ (176) wp.org #18 ↓4 13 too low 6 Import Markdown – Versatile Markdown Importer 2K+ · 5.0★ (1) wp.org #1 5 too high 7 DocxToPost – Import Word (DOCX) & Markdown to Posts, Pages & Custom Post Types 100+ · 5.0★ (3) wp.org #6 ↓2 1 too high 8 ERA Markdown Importer 10+ · 5.0★ (1) wp.org #3 5 too high 9 Biznova Markdown File Importer for Block Editor — · 0.0★ (0) wp.org #7 ↓1 2 too high 10 Seory Posts to Markdown 10+ · 0.0★ (0) wp.org #8 ↓1 2 too high 11 Marklane – Batch Markdown Import for WordPress 10+ · 0.0★ (0) wp.org #9 2 too high 12 HBmarkdown For Editors 60+ · 0.0★ (0) wp.org #11 1 too high 13 S Synalysis Blog Importer for Nostr — · 0.0★ (0) wp.org #12 1 too high 14 Contentrain Bridge – Export to Markdown, JSON & Git — · 0.0★ (0) wp.org #14 15 Fangtao MD IO 10+ · 0.0★ (0) wp.org #16 ↑6 1 too low 16 WSTech Visual Table Builder 10+ · 5.0★ (1) wp.org #13 3 too high 17 MVP Docs — · 0.0★ (0) wp.org #17 ↓2 18 Antimanual Builder – Truly AI Powered Visual Page Builder 60+ · 5.0★ (1) wp.org #15 ↑1 3 too high 19 Impex Rank SEO – AI Writer, Schema, XML Sitemap & llms.txt — · 0.0★ (0) wp.org #20 1 too low 20 SearchFIT 10+ · 0.0★ (0) wp.org #21 ↓4 1 too low 21 PufferPDF — · 0.0★ (0) wp.org #23 ↓4 2 too low 22 KOTOTSUGI — · 0.0★ (0) wp.org #24 ↓3 2 too low 23 MediaRon Block Shortcuts for GenerateBlocks — · 5.0★ (1) wp.org #19 4 too high 24 BinaryPH AI SEO — · 5.0★ (1) wp.org #22 ↓2 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.