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wp.org search vs our merit ranking: “membership fee”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “membership fee”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Subscriptions for WooCommerce Recurring Payments with Membership Content Restriction shows at wp.org #12 but places #21 on merit, a gap of 9 places. Its 600+ installs carry it up the search order; its 5.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links places #7 on merit, 4.8★ from 1321 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Simple Membership 40K+ · 4.6★ (476) wp.org #1 2 Paid Membership Subscriptions – Effortless Memberships, Recurring Payments & Content Restriction 10K+ · 4.7★ (270) wp.org #2 3 User Registration & Membership – Free & Paid Memberships, Subscriptions, Content Restriction, User Profile, Custom User Registration & Login Builder 50K+ · 4.8★ (832) wp.org #3 ↑1 4 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1398) wp.org #6 2 too low 5 Membership For WooCommerce 800+ · 4.4★ (28) wp.org #4 ↓1 1 too high 6 Business Directory Plugin – Easy Listing & Member Directories for WordPress 10K+ · 4.6★ (504) wp.org #11 ↓2 5 too low 7 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1321) wp.org #14 ↓3 7 too low 8 Subscriptions for WooCommerce 10K+ · 4.5★ (180) wp.org #10 ↓2 2 too low 9 Membership Plugin – Kadence Memberships 8K+ · 3.1★ (100) wp.org #5 4 too high 10 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #15 5 too low 11 ProfilePress – Paid Membership, Online Courses (LMS), Ecommerce, User Registration & Login Form, User Profile & Restrict Content 100K+ · 3.1★ (938) wp.org #9 ↓2 2 too high 12 MembershipWorks – Membership, Events & Directory 2K+ · 4.4★ (37) wp.org #7 ↓1 5 too high 13 AWP Classifieds 3K+ · 4.6★ (301) wp.org #16 ↑1 3 too low 14 StoreEngine — Complete eCommerce Solution with Memberships, Licensing, Affiliates & More 700+ · 5.0★ (17) wp.org #8 ↑5 6 too high 15 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #13 ↓3 2 too high 16 MultiVendorX – WooCommerce Multivendor Marketplace AI Powered Solutions 2K+ · 4.8★ (432) wp.org #20 4 too low 17 WC Vendors – WooCommerce Multivendor, WooCommerce Marketplace, Product Vendors 3K+ · 4.5★ (188) wp.org #18 ↓2 1 too low 18 ThirstyAffiliates – Affiliate Links, Link Branding, Link Tracking & Marketing Plugin 30K+ · 4.6★ (251) wp.org #22 4 too low 19 Classified Listing – AI-Powered Classified ads & Business Directory 9K+ · 4.8★ (138) wp.org #21 ↓3 2 too low 20 Extra Fees for WooCommerce 7K+ · 4.3★ (42) wp.org #17 ↓2 3 too high 21 Subscriptions for WooCommerce Recurring Payments with Membership Content Restriction 600+ · 5.0★ (5) wp.org #12 9 too high 22 Hyvor Talk – Comments, Newsletters, Memberships 90+ · 5.0★ (5) wp.org #19 3 too high 23 Eventward 400+ · 5.0★ (3) wp.org #24 1 too low 24 Buy Me a Coffee – Membership, Paywall & Fundraiser with Stripe & PayPal 90+ · 4.0★ (1) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.