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wp.org search vs our merit ranking: “my listing”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “my listing”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Classified Listing Toolkits shows at wp.org #16 but places #23 on merit, a gap of 7 places. Its 4K+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #10 on merit, 4.8★ from 3223 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Classified Listing – AI-Powered Classified ads & Business Directory 9K+ · 4.8★ (138) wp.org #1 2 GeoDirectory – WP Business Directory Plugin and Classified Listings Directory 10K+ · 4.8★ (716) wp.org #2 3 Directorist: AI-Powered Business Directory, Listings & Classified Ads 20K+ · 4.6★ (698) wp.org #3 ↑2 4 Business Directory Plugin – Easy Listing & Member Directories for WordPress 10K+ · 4.6★ (504) wp.org #5 ↓1 1 too low 5 GEO my WP 3K+ · 4.6★ (139) wp.org #4 ↓1 1 too high 6 Post to Google My Business (Google Business Profile) 10K+ · 4.9★ (159) wp.org #7 1 too low 7 HivePress – Business Directory, Listings & Classified Ads Plugin 10K+ · 4.9★ (222) wp.org #8 1 too low 8 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #10 2 too low 9 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #11 ↓2 2 too low 10 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3223) wp.org #17 ↑2 7 too low 11 HireZoot – Job Listings, Career Page & Recruitment Tool 30K+ · 4.8★ (194) wp.org #12 1 too low 12 My Tickets – Accessible Event Ticketing 600+ · 4.9★ (27) wp.org #6 6 too high 13 Easy Property Listings 5K+ · 4.7★ (112) wp.org #9 ↑2 4 too high 14 WP Maps – Google Maps, OpenStreetMap, Mapbox, Store Locator with Search, Filters & Listings 60K+ · 4.3★ (122) wp.org #14 15 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #22 ↓6 7 too low 16 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #23 7 too low 17 Motors – Car Dealership & Classified Listings Plugin 9K+ · 4.5★ (79) wp.org #15 2 too high 18 Listdom: AI-powered Business Directory with Classifieds Ads Listings 1K+ · 4.9★ (60) wp.org #20 ↑1 2 too low 19 My auctions allegro 500+ · 4.6★ (22) wp.org #13 6 too high 20 Auto Listings – Car Listings & Car Dealership Plugin for WordPress 2K+ · 4.3★ (31) wp.org #18 2 too high 21 Fast Etsy Listings 400+ · 5.0★ (5) wp.org #19 ↑1 2 too high 22 BeyondSEO – AI SEO to Improve Rankings, Listings & Online Visibility 20K+ · 4.0★ (4) wp.org #24 ↓2 2 too low 23 Classified Listing Toolkits 4K+ · 0.0★ (0) wp.org #16 ↑1 7 too high 24 Dynamic Fields Engine – Custom post types, Custom fields, Meta fields, Taxonomies, Listing builder, Query builder and Relations 3K+ · 5.0★ (1) wp.org #21 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.