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wp.org search vs our merit ranking: “new york”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “new york”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

B

Ranked above its merit

Bestseller Lists from the New York Times shows at wp.org #5 but places #17 on merit, a gap of 12 places. Its 10+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Editorial Calendar places #8 on merit, 4.9★ from 79 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 MapGeo – Interactive Geo Maps 30K+ · 4.4★ (65) wp.org #1 2 Simple Shortcode for Google Maps 3K+ · 4.6★ (46) wp.org #2 3 EmbedPress 100K+ · 4.8★ (307) wp.org #4 wp.org ranks it 1 place below merit 4 PiWeb Live sales notification for WooCommerce 40K+ · 4.1★ (29) wp.org #3 wp.org ranks it 1 place above merit 5 Discount Rules for WooCommerce 100K+ · 4.9★ (1,397) wp.org #12 wp.org ranks it 7 places below merit 6 PiWeb Disable payment method / Partial payment for WooCommerce 4K+ · 5.0★ (38) wp.org #11 wp.org ranks it 5 places below merit 7 O One Page Express Companion 10K+ · 4.7★ (11) wp.org #6 wp.org ranks it 1 place above merit 8 Editorial Calendar 20K+ · 4.9★ (79) wp.org #23 wp.org ranks it 15 places below merit 9 MPG – Multiple Page Generator, Bulk Landing Pages & Programmatic SEO 2K+ · 3.9★ (27) wp.org #10 wp.org ranks it 1 place below merit 10 Geo Controller – Geolocation & Geotargeting 1K+ · 4.4★ (31) wp.org #17 ↓1 wp.org ranks it 7 places below merit 11 Stock Ticker 2K+ · 4.4★ (21) wp.org #15 ↓1 wp.org ranks it 4 places below merit 12 IP2Location Tags 200+ · 3.7★ (9) wp.org #8 wp.org ranks it 4 places above merit 13 C Commons In A Box 30+ · 5.0★ (9) wp.org #14 ↑1 wp.org ranks it 1 place below merit 14 Bookster – Appointment Booking Management System 100+ · 5.0★ (7) wp.org #20 ↑1 wp.org ranks it 6 places below merit 15 MMWW 200+ · 4.5★ (11) wp.org #24 wp.org ranks it 9 places below merit 16 Bulk Page Duplicator 500+ · 5.0★ (2) wp.org #7 wp.org ranks it 9 places above merit 17 B Bestseller Lists from the New York Times 10+ · 0.0★ (0) wp.org #5 wp.org ranks it 12 places above merit 18 Hide Shipping Method conditionally for WooCommerce 100+ · 4.2★ (5) wp.org #21 ↓1 wp.org ranks it 3 places below merit 19 Store One – BOGO, Sales Notification, Sticky Add to Cart & Buy Now for WooCommerce 600+ · 5.0★ (1) wp.org #9 wp.org ranks it 10 places above merit 20 York IE – WebP on Upload 20+ · 0.0★ (0) wp.org #16 ↑1 wp.org ranks it 4 places above merit 21 DKI Dynamic Location Inserter 50+ · 5.0★ (1) wp.org #13 wp.org ranks it 8 places above merit 22 R Roomvu Marketing 500+ · 0.0★ (0) wp.org #19 ↑3 wp.org ranks it 3 places above merit 23 Cost of Shipping for WooCommerce 50+ · 5.0★ (1) wp.org #18 wp.org ranks it 5 places above merit 24 York IE – Theme Switcher — · 5.0★ (1) wp.org #22 ↑1 wp.org ranks it 2 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.