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wp.org search vs our merit ranking: “obfuscator”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “obfuscator”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Mobimint Mobile App Builder for WooCommerce shows at wp.org #8 but places #13 on merit, a gap of 5 places. Its — installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Helpie FAQ — Accordion, Docs & Knowledge Base places #2 on merit, 4.5★ from 80 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #1 ↑1 2 Helpie FAQ — Accordion, Docs & Knowledge Base 8K+ · 4.5★ (80) wp.org #12 ↑1 10 too low 3 WP Extended – Modular WordPress Toolkit 600+ · 4.9★ (28) wp.org #13 ↑1 10 too low 4 Login Obfuscator — · 5.0★ (2) wp.org #3 1 too high 5 JavaScript Obfuscator 60+ · 3.0★ (2) wp.org #2 ↓1 3 too high 6 Link Obfuscator par Benjamin Thiers — · 0.0★ (0) wp.org #4 2 too high 7 PowerSuite Modular Admin Toolkit 10+ · 5.0★ (2) wp.org #7 ↑4 8 Deep Malware Cleaner 80+ · 0.0★ (0) wp.org #5 3 too high 9 StackVane Video Import for Divi — · 5.0★ (1) wp.org #6 3 too high 10 Broadcast Buddy — · 0.0★ (0) wp.org #9 1 too high 11 Simme Media Organiser — · 0.0★ (0) wp.org #10 1 too high 12 Menu Obfuscator 40+ · 5.0★ (2) wp.org #14 ↑1 2 too low 13 Mobimint Mobile App Builder for WooCommerce — · 5.0★ (1) wp.org #8 5 too high 14 C CSS Email Obfuscator 10+ · 5.0★ (2) wp.org #15 ↑1 1 too low 15 MME-Mail to SMTP — · 0.0★ (0) wp.org #11 ↑1 4 too high 16 T Text Obfuscator 20+ · 5.0★ (2) wp.org #16 ↑1 17 H HumansNotBots – Easy, Accessible Email Cloaker 200+ · 5.0★ (2) wp.org #18 ↑1 1 too low 18 TG Email Protection 50+ · 0.0★ (0) wp.org #17 ↑1 1 too high 19 H Hikari Email & URL Obfuscator 40+ · 0.0★ (0) wp.org #19 ↑1 20 O ObfuscaTOR — · 0.0★ (0) wp.org #20 ↑1 21 H Hikari Titled Comments 20+ · 0.0★ (0) wp.org #21 ↑1

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.