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wp.org search vs our merit ranking: “onclick popup”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “onclick popup”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Onclick Popup shows at wp.org #6 but places #19 on merit, a gap of 13 places. Its 100+ installs carry it up the search order; its 3.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Translate WordPress – Google Language Translator places #9 on merit, 4.7★ from 620 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2216) wp.org #1 2 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #3 1 too low 3 Buttonizer – Floating Menus, Sticky Buttons, & Popup Builder 70K+ · 4.5★ (151) wp.org #2 1 too high 4 AI-Powered Carousel, Slider, Video & Photo Gallery Blocks by WP Carousel 60K+ · 4.7★ (434) wp.org #5 1 too low 5 Mega Addons For WPBakery Page Builder 20K+ · 4.2★ (57) wp.org #4 1 too high 6 Logo Carousel – Responsive Logo Slider, Logo Showcase, and Clients Logo Gallery 20K+ · 4.7★ (162) wp.org #7 ↑1 1 too low 7 Real Testimonials – Testimonial Slider, Collect Customer Reviews and Video Testimonials 40K+ · 4.7★ (226) wp.org #8 ↑2 1 too low 8 Spiffy Calendar 2K+ · 4.9★ (38) wp.org #10 ↑1 2 too low 9 Translate WordPress – Google Language Translator 100K+ · 4.7★ (620) wp.org #22 ↑1 13 too low 10 SiteOrigin Widgets Bundle 400K+ · 4.9★ (134) wp.org #19 ↑2 9 too low 11 WP-EMail 1K+ · 4.5★ (11) wp.org #11 ↑2 12 Anything Popup 2K+ · 4.2★ (26) wp.org #18 ↑2 6 too low 13 Mini WP GDPR 100+ · 5.0★ (6) wp.org #15 ↑2 2 too low 14 Easy Map – Store Locator, OpenStreetMap, Google Maps, Mapbox 60+ · 5.0★ (3) wp.org #12 ↑2 2 too high 15 SKT Addons for Elementor 1K+ · 4.7★ (3) wp.org #13 ↑2 2 too high 16 StoreBuild – Online Store Builder for WooCommerce 400+ · 5.0★ (3) wp.org #16 ↑2 17 UniConsent Cookie Consent CMP – Consent Manager 2K+ · 3.7★ (3) wp.org #9 ↑3 8 too high 18 3D Viewer – 3D Model Viewer – Augmented Reality – Virtual Try On 10+ · 5.0★ (2) wp.org #21 3 too low 19 Onclick Popup 100+ · 3.0★ (3) wp.org #6 ↑1 13 too high 20 Mx Custom Login Popup 10+ · 0.0★ (0) wp.org #17 ↑2 3 too high 21 Magic Conversation For Gravity Forms 10+ · 5.0★ (1) wp.org #14 ↑2 7 too high 22 Quick Build Promo Popup — · 0.0★ (0) wp.org #20 ↑2 2 too high 23 EffortLess Multisite Form Creator — · 0.0★ (0) wp.org #24 1 too low 24 zipMoney(Zip Co) Payments Plugin for WooCommerce 2K+ · 2.8★ (8) wp.org #23 ↑1 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.