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wp.org search vs our merit ranking: “package forwarding”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “package forwarding”, we and wp.org disagree on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

DebugBundle shows at wp.org #17 but places #21 on merit, a gap of 4 places. Its — installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Real Cookie Banner: GDPR & ePrivacy Cookie Consent 100K+ · 4.9★ (492) wp.org #2 ↑1 1 too low 2 weForms – Easy Drag & Drop Contact Form Builder For WordPress 10K+ · 4.5★ (111) wp.org #5 ↑1 3 too low 3 LinkCentral – URL shortener, Affiliate Links & Custom Link Shortener with Link Tracking 400+ · 5.0★ (19) wp.org #3 ↑1 4 Parcel Forwarding & Package Consolidation for WooCommerce — · 5.0★ (2) wp.org #1 3 too high 5 All Sources Images – Free Images from Pixabay, Unsplash, Openverse, Pexels & Giphy 400+ · 5.0★ (5) wp.org #4 ↑1 1 too high 6 Easy Video Reviews – Testimonial Grid & Social Proof 100+ · 3.8★ (10) wp.org #8 ↑1 2 too low 7 Rezgo Online Booking 300+ · 3.3★ (6) wp.org #7 ↑1 8 Storebird AI Chat for WooCommerce 30+ · 5.0★ (3) wp.org #12 ↑1 4 too low 9 W Wbcom Designs – WB Ad Manager 300+ · 0.0★ (0) wp.org #6 ↑1 3 too high 10 ITX UserOps — User Management, Login Activity, Sessions & Audit Log 10+ · 5.0★ (2) wp.org #14 ↑1 4 too low 11 Artiman Guard 10+ · 0.0★ (0) wp.org #9 ↑1 2 too high 12 Didit Verify 100+ · 0.0★ (0) wp.org #10 ↑1 2 too high 13 WEBO MCP 40+ · 0.0★ (0) wp.org #13 ↑1 14 inPIPE by Seresa — · 5.0★ (1) wp.org #11 ↑1 3 too high 15 Frumbik Affiliate Hub – Affiliate Links, Amazon Product Displays, Click Tracking & Geo-Targeting 10+ · 0.0★ (0) wp.org #15 ↑3 16 UTM Keeper — · 0.0★ (0) wp.org #16 ↑3 17 Gryphon Verified Client IP — · 0.0★ (0) wp.org #18 ↑2 1 too low 18 WAC Flow – Automation Connect — · 0.0★ (0) wp.org #19 ↑2 1 too low 19 Corsen Context 90+ · 0.0★ (0) wp.org #20 ↓4 1 too low 20 Stackedboost Signup Guard – Block Disposable Emails on Registration and Comments — · 0.0★ (0) wp.org #21 ↑1 1 too low 21 DebugBundle — · 5.0★ (1) wp.org #17 4 too high 22 K Kaddora Marketing Popups – Drag & Drop Builder — · 0.0★ (0) wp.org #22 23 FontReady — · 0.0★ (0) wp.org #23 24 Happilee Forms Connector — · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.