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wp.org search vs our merit ranking: “page builder converter”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “page builder converter”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

JHMG Converter For Elementor to Divi 5 shows at wp.org #12 but places #22 on merit, a gap of 10 places. Its 100+ installs carry it up the search order; its 4.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Unlimited Elements for Elementor places #8 on merit, 4.8★ from 525 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Greenshift – animation and page builder blocks 70K+ · 4.8★ (107) wp.org #1 2 Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) wp.org #2 ↑2 3 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4,230) wp.org #5 ↑1 wp.org ranks it 2 places below merit 4 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,133) wp.org #6 ↓1 wp.org ranks it 2 places below merit 5 Currency Converter Widget 2K+ · 4.9★ (88) wp.org #4 ↓1 wp.org ranks it 1 place above merit 6 Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More 40K+ · 4.9★ (973) wp.org #9 ↑1 wp.org ranks it 3 places below merit 7 Image Converter for WebP 1K+ · 5.0★ (4) wp.org #3 ↓1 wp.org ranks it 4 places above merit 8 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #22 ↓2 wp.org ranks it 14 places below merit 9 Calculator Builder – Create an Online Calculator 1K+ · 4.7★ (18) wp.org #8 ↓1 wp.org ranks it 1 place above merit 10 WDesignKit – AI Website Builder for WordPress with MCP, Elementor AI & AI Widget Builder 30K+ · 4.8★ (12) wp.org #7 ↑1 wp.org ranks it 3 places above merit 11 Cimo – Free Instant Image Optimizer & WebP Converter 10K+ · 4.9★ (20) wp.org #11 12 JetFormBuilder — Dynamic Blocks Form Builder 80K+ · 4.2★ (72) wp.org #13 ↑1 wp.org ranks it 1 place below merit 13 Print My Blog – Print, PDF, & eBook Converter WordPress Plugin 8K+ · 4.8★ (115) wp.org #18 wp.org ranks it 5 places below merit 14 Freesoul Deactivate Plugins – Disable plugins on individual WordPress pages 8K+ · 4.8★ (104) wp.org #19 wp.org ranks it 5 places below merit 15 Passster – Password Protect Pages and Content 10K+ · 4.2★ (60) wp.org #15 ↓3 16 Sticky Header Effects for Elementor 300K+ · 4.5★ (69) wp.org #24 ↓2 wp.org ranks it 8 places below merit 17 MPG – Multiple Page Generator, Bulk Landing Pages & Programmatic SEO 2K+ · 3.9★ (27) wp.org #17 18 Squeeze – Browser-Based Image Compression & WebP Converter (No API, No Limits) 3K+ · 5.0★ (6) wp.org #20 ↓5 wp.org ranks it 2 places below merit 19 Text Case Converter 300+ · 4.0★ (4) wp.org #10 ↓1 wp.org ranks it 9 places above merit 20 HTML Page Publisher – Publish AI Landing Pages from Claude Design & ChatGPT 600+ · 5.0★ (2) wp.org #14 wp.org ranks it 6 places above merit 21 LightMoving UTF8MB4 Converter 20+ · 5.0★ (3) wp.org #23 wp.org ranks it 2 places below merit 22 JHMG Converter For Elementor to Divi 5 100+ · 4.0★ (1) wp.org #12 ↑1 wp.org ranks it 10 places above merit 23 Soovex WebP Converter – Convert Images | Optimize & Compress | Unlimited Conversions 100+ · 5.0★ (1) wp.org #16 wp.org ranks it 7 places above merit 24 imagIn – WebP & AVIF Converter 30+ · 5.0★ (1) wp.org #21 ↑2 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.