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Image Converter for WebP

by badasswp · Performance

Also makes 12 other plugins · 1.7K+ installs across the portfolio →

Convert your WordPress JPG and PNG images to efficient WebP format, improving performance, reducing file size, and enhancing website speed.

⚠ Few reviews
How scoring works →
86 Health · A
Maintenance 100/100
Rating quality 80/100
Support 70/100

86 health vs 67 average across 1,075 Performance plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

91 / 100

Excellent listing optimization

Biggest win: Rating quality

Update recency 100/100
WP compatibility 100/100
Rating quality 55/100
Listing tuning 100/100
Support resolution 100/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2024-06-26 · 794 days · wp.org + Plugin Pulse archive

-40% vs prior 30d
22Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

708

now · peak 2.2K

67630d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Image Converter for · #6598 you Cimo · #2198 EWWW Image Optimizer · #61 ShortPixel Adaptive · #1799

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

676per 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

5

releases in the last 12 months

2mo ago

latest release · v1.6.0

19

tagged releases on record

Recent releases

1.6.0 · 2mo ago1.5.2 · 3mo ago1.5.0 · 5mo ago1.4.1 · 5mo ago1.4.0 · 8mo ago1.3.2 · 1.2y ago1.3.1 · 1.4y ago1.3.0 · 1.5y ago1.2.1 · 1.6y ago1.2.0 · 1.8y ago1.1.2 · 2.0y ago1.1.1 · 2.1y ago1.1.0 · 2.1y ago1.0.2 · 2.2y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 38% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.6 38%
v1.5 38%
v1.3 15%
v1.4 9.2%

Estimated active installs

The public count shows “1K+”. Our estimate pins where the real number sits.

tracked estimate
1K–2K ≈1.5K

Refined from the date this plugin crossed into its current band.

Install history · since 2024-06-25 · 789 observations

1KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. A declining trend compresses what a buyer would pay.

Details

Version
1.6.0
Last updated
2mo ago
Added
2024-06-25 · 2 yrs old
Requires WP
4.0
Tested up to
7.0.4
Requires PHP
7.4

Recent reviews

All reviews on wp.org ↗
  1. dolceremy
    10mo ago

    It does its job perfectly! The best thing is that the image is converted on demand when the user visits the page or post (and also the WooCommerce product), so there’s no need to run the server at 100% when they are converted in bulk! It’s one of the few (very few) plugins that work this way!

    Read on wp.org ↗
  2. glenstewart
    1.4y ago

    Works as advertised. I would love to see a scaling capability, however, for images over a user-specified width. I love the ability to auto-generate webp on-demand on user-view of the image!

    Read on wp.org ↗
  3. Ricardo Rosendo
    1.4y ago

    Fácil de configurar y cumple con lo que indica

    Read on wp.org ↗
  4. Nick
    1.9y ago

    Nice and easy. Thank you!

    Read on wp.org ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 3 languages, 2 at 90% or more

Persian 96%
Russian 93%
Dutch 23%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-07-28 700+ → 1K+ up after 4 days in tier
  2. 2026-07-24 800+ → 700+ down after 47 days in tier
  3. 2026-06-07 900+ → 800+ down after 4 days in tier
  4. 2026-06-03 800+ → 900+ up after 1 days in tier
  5. 2026-06-02 900+ → 800+ down after 37 days in tier
  6. 2026-04-26 1K+ → 900+ down after 15 days in tier
  7. 2026-04-11 2K+ → 1K+ down after 53 days in tier
  8. 2026-02-17 1K+ → 2K+ up after 13 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Image Converter for WebP: 1K+ active installs, 5.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/image-converter-webp