Image Converter for WebP
by badasswp · Performance
Also makes 15 other plugins · 1.6K+ installs across the portfolio →
Convert your WordPress JPG and PNG images to efficient WebP format, improving performance, reducing file size, and enhancing website speed.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
Few reviews
Active installs
1K+
≈1.3K estimated
Momentum
+19%
downloads vs prior 30d
Biggest opportunity: Swap “image”, “convert” and “png” for “jpg to webp”, “png to webp” and “convert webp”. “image” isn't earning its slot: you're not in the first 24 results for its own search. “jpg to webp” sits at #10 untagged, close enough for a declared tag to move it up. “convert” isn't earning its slot: it only gets you to #24. “png to webp” sits at #14 untagged, close enough for a declared tag to move it up. “png” isn't earning its slot: it only gets you to #16. “convert webp” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 69 average across 1,807 Performance plugins
Install conversion
How it's measured →5.5%
of downloads still active
At least 1K of 18.2K lifetime downloads are still running, above its category: the median Performance plugin keeps 1.4%, across 1,102 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 5 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 115 days ago
Tested up to WordPress 7.0.8, the current branch or newer
5.0★ over 4 reviews, smoothed to 4.17★ and held back under 25 reviews
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Mixed: one swing, the rest drifting
+0.0
Velocity
places per keyword, 28d
12%
Breadth
of keywords climbing, 28d
0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| image converter | #2 | #10 | 0 |
| converter | #4 | #9 | 0 |
| webp converter | #5 | #11 | up 1 |
| file converter | #3 | #8 | 0 |
| speed converter | #4 | #9 | 0 |
| jpeg your tag | #14 | #23 | up 1 |
| webp your tag | #15 | #21 | up 4 |
| png your tag | #16 | #22 | up 3 |
| jpg to webp | #10 | #18 | 0 |
| png to webp | #14 | #19 | 0 |
| convert your tag | #24 | #23 | down 1 |
| webp convert | #15 | #20 | 0 |
| convert webp | #15 | #19 | up 1 |
| convert to webp | #17 | #20 | down 1 |
| webp images | #13 | #23 | 0 |
| image conversion | #23 | #21 | 0 |
| convert images | #24 | #24 | — |
| webp file upload | #18 | #22 | 0 |
| png convert | #18 | #20 | 0 |
| convert image | #19 | #24 | 0 |
| image your tag | Not in the top 24 | ||
40 searches this plugin appeared in over the last 90 days, 20 listed. 19 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “image”, “convert” and “png” for “jpg to webp”, “png to webp” and “convert webp”. “image” isn't earning its slot: you're not in the first 24 results for its own search. “jpg to webp” sits at #10 untagged, close enough for a declared tag to move it up. “convert” isn't earning its slot: it only gets you to #24. “png to webp” sits at #14 untagged, close enough for a declared tag to move it up. “png” isn't earning its slot: it only gets you to #16. “convert webp” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “jpeg”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “png”. #16 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “webp”. #15 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 26 Jun 2024 · 858 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
5
releases in the last 12 months
4mo ago
latest release · v1.6.0 · 8 Jul 2026
19
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 38% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago; a band this size takes about a year or more to cross, which places it about 26% of the way through.
At the current install trend, crossing 2K+ in roughly 871 days.
Install history since 25 Jun 2024
Recent reviews
All reviews on wp.org ↗- ★★★★★ dolceremy1.0y ago
It does its job perfectly! The best thing is that the image is converted on demand when the user visits the page or post (and also the WooCommerce product), so there’s no need to run the server at 100% when they are converted in bulk! It’s one of the few (very few) plugins that work this way!
Read on wp.org ↗ - ★★★★★ glenstewart1.6y ago
Works as advertised. I would love to see a scaling capability, however, for images over a user-specified width. I love the ability to auto-generate webp on-demand on user-view of the image!
Read on wp.org ↗ - ★★★★★ Ricardo Rosendo1.6y ago
Fácil de configurar y cumple con lo que indica
Read on wp.org ↗ - ★★★★★ Nick2.1y ago
Nice and easy. Thank you!
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 3 languages, 2 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Convert your WordPress JPG and PNG images to efficient WebP format, improving performance, reducing file si..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Elementor, Divi.
- ✓ Headings and lists 5 headings and 1 list.
- ✓ Enough to quote 2,572 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "jpeg" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-28 700+ → 1K+ up after 4 days in tier
- 2026-07-24 800+ → 700+ down after 47 days in tier
- 2026-06-07 900+ → 800+ down after 4 days in tier
- 2026-06-03 800+ → 900+ up after 1 days in tier
- 2026-06-02 900+ → 800+ down after 37 days in tier
- 2026-04-26 1K+ → 900+ down after 15 days in tier
- 2026-04-11 2K+ → 1K+ down after 53 days in tier
- 2026-02-17 1K+ → 2K+ up after 13 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Cimo – Free Instant Image Optimizer & WebP Converter 10K+ installs · 4.5★ · 3 shared tags A -
EWWW Image Optimizer 1M+ installs · 4.8★ · 2 shared tags B -
ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization 10K+ installs · 4.7★ · 2 shared tags A -
Enable SVG, WebP, and ICO Upload 10K+ installs · 4.3★ · 2 shared tags A -
PNG to JPG 10K+ installs · 4.5★ · 2 shared tags A -
Support WebP – Upload webp files in wordpress without hassle 4K+ installs · 4.2★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Image Converter for WebP into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/image-converter-webp" width="480" height="300" style="border:0" loading="lazy" title="Image Converter for WebP — Plugin Pulse"></iframe> Image Converter for WebP: 1K+ active installs, 5.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/image-converter-webp
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