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wp.org search vs our merit ranking: “page exporter”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “page exporter”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Post to PDF Exporter shows at wp.org #10 but places #24 on merit, a gap of 14 places. Its 50+ installs carry it up the search order; its 3.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export places #6 on merit, 4.4★ from 593 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WPS Menu Exporter 10K+ · 3.7★ (44) wp.org #1 2 Store Exporter – Export WooCommerce Products, Orders, Subscriptions, Customers 6K+ · 4.1★ (166) wp.org #2 3 Perfect Brands for WooCommerce 40K+ · 4.7★ (414) wp.org #15 12 too low 4 Export All Posts, Products, Orders & Users | WP Ultimate Exporter | WordPress CSV Export 6K+ · 3.2★ (16) wp.org #3 1 too high 5 Market Exporter 1K+ · 4.8★ (45) wp.org #9 4 too low 6 WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export 20K+ · 4.4★ (593) wp.org #21 ↓2 15 too low 7 ilGhera Danea Exporter for WooCommerce 80+ · 4.7★ (14) wp.org #8 1 too low 8 Static Site Exporter 400+ · 3.5★ (12) wp.org #5 3 too high 9 Extension Info Exporter 200+ · 5.0★ (4) wp.org #6 3 too high 10 Export Themes 2K+ · 4.9★ (13) wp.org #22 ↑1 12 too low 11 Ultimate Markdown – Markdown Editor, Importer, & Exporter 2K+ · 4.0★ (10) wp.org #14 3 too low 12 Stock Exporter for WooCommerce 1K+ · 4.9★ (7) wp.org #16 4 too low 13 Custom Post Exporter 2K+ · 4.8★ (16) wp.org #24 11 too low 14 EP Exporter for Contact Form 7 (CF7) 500+ · 5.0★ (1) wp.org #4 10 too high 15 Page Exporter Lite 70+ · 5.0★ (1) wp.org #7 8 too high 16 QuickExport: Single & Bulk Post/Page Exporter 200+ · 0.0★ (0) wp.org #11 ↑2 5 too high 17 Catalog PDF Export for WooCommerce 50+ · 5.0★ (2) wp.org #18 ↑3 1 too low 18 Advanced Addons, Theme & Core Exporter 40+ · 5.0★ (1) wp.org #12 ↓1 6 too high 19 Exporter for Webflow 30+ · 5.0★ (1) wp.org #13 ↓1 6 too high 20 System Update Exporter 70+ · 0.0★ (0) wp.org #17 3 too high 21 Q QH Markdown Exporter 70+ · 0.0★ (0) wp.org #19 ↓1 2 too high 22 ABCode Database Exporter 50+ · 0.0★ (0) wp.org #20 2 too high 23 RawType Order Exporter — Spreadsheet & CSV for WooCommerce 10+ · 5.0★ (1) wp.org #23 ↓1 24 Post to PDF Exporter 50+ · 3.0★ (1) wp.org #10 14 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.