Plugin Pulse
← Pulse

WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import

by Smackcoders Inc., · Content & Feeds

Also makes 17 other plugins · 36.6K+ installs across the portfolio →

Import CSV, XML and Excel files into WordPress. Bulk import posts, pages, WooCommerce products, users, ACF fields, images, custom post types and more.

M WP Mayor reviewed this plugin WP Ultimate CSV Importer Pro Review Read review ↗
How scoring works →
87 Health · A
Maintenance 100/100
Rating quality 85/100
Support 70/100

87 health vs 60 average across 779 Content & Feeds plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

93 / 100

Excellent listing optimization

Biggest win: Support resolution

Update recency 100/100
WP compatibility 100/100
Rating quality 88/100
Listing tuning 100/100
Support resolution 67/100

To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive

+30% vs prior 30d
611Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

25.9K

now · peak 43.5K

26K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

WP Ultimate CSV Impo · #1242 you WP Smart Import · #7072 Panama Product Impor · #53131 Product Import Expor · #517

Rating trend

Star average over time · dips mark rough releases

4.4Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1.3Kper 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

22

releases in the last 12 months

2mo ago

latest release · v8.1

234

tagged releases on record

Recent releases

8.1 · 2mo ago8.0.1 · 2mo ago8.0 · 3mo ago7.41 · 3mo ago7.40 · 4mo ago7.39.3 · 5mo ago7.39.2 · 5mo ago7.39.1 · 6mo ago7.39 · 6mo ago7.38 · 7mo ago7.37 · 8mo ago7.36 · 8mo ago7.35 · 9mo ago7.34 · 9mo ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v8.1 33%
v8.0 8.3%
v7.39 7.5%
v7.41 5.9%
Older / other versions 45%

Estimated active installs

The public count shows “20K+”. Our estimate pins where the real number sits.

modeled estimate
20K–30K ≈26K

Modeled within the band wp.org reports; tightens as we track daily.

Install history · since 2015-03-10 · 1,478 observations

20KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.

Details

Version
9.1
Last updated
8d ago
Added
2012-10-22 · 13 yrs old
Requires WP
5.0
Tested up to
7.0.4
Requires PHP
7.4

Recent reviews

All reviews on wp.org ↗
  1. kibitzer
    1mo ago

    An excellent plugin, and the free version gives you all you need to get started. 5 stars from me!

    Read on wp.org ↗
  2. Jaroslava
    3mo ago

    This plugin did exactly what I needed. I only used the free version, mainly for CPT and ACF, and it worked smoothly without any issues. Easy to set up, clear to use, and very helpful. Thank you!

    Read on wp.org ↗
  3. denis24
    3mo ago

    Easy to use and works well on custom post types.

    Read on wp.org ↗
  4. SocialSparkMedia
    3mo ago

    I was able to import a csv with 215 rows and 9 columns, into a CPT. My import file included multiple taxonomies in one column, separated by commas. Everything worked perfectly. It created and assigned the taxonomy categories successfully. I couldn’t be happier with it. I have used another, premium plugin to import CSV files before and it was overly complicated and expensive. This did exactly what I needed for free. If you are using ACF Pro then you need the pro version of this. A previous version had a fatal error, but after I alerted the developers to the problem they fixed it and sent me a new zip file right away, so support is good. Thank you for a great free plugin!

    Read on wp.org ↗
  5. kris10uk
    4mo ago

    Very impressed with how easy this was to use. I had my posts populated in minutes from a CSV. Highly recommend.

    Read on wp.org ↗
  6. Jim Walczak
    5mo ago

    This plugin does exactly what you would expect it to do. Well thought out and an easy to understand UI out of the box. It’s my favorite new tool in my tool kit!

    Read on wp.org ↗
  7. chely00
    5mo ago

    Excellent Plugin, the support helped me in my case

    Read on wp.org ↗
  8. hetclub
    6mo ago

    The flexibility that it has is very impressive , I have used it for a couple of proof of concept moves and the flexibility in it is amazing. This topic was modified 4 months, 1 week ago by hetclub. Reason: Spelling

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. Version 8.1 Security: Hardened AJAX authorization, nonce handling and import workflows; remediated CVE-2026-13353 related vulnerabilities. Improved: Content Update UI with disabled controls and Pro labels for restricted importer typ 8.1
  2. Version 8.0.1 Improved: Compatibility with the latest JetEngine and MetaBox plugin versions. 8.0.1
  3. Version 8.0 Added: Improved import workflow and duplicate handling. Added: Enhanced developer API with centralized lifecycle hook support. Improved: CPT slug handling and override field support during post imports. Improved: Localiz 8.0
  4. Version 7.41 Fixed: Category import mapping issue causing posts to fall back to “Uncategorized” during taxonomy imports Improved: Restructured plugin bootstrap architecture with a dedicated core namespace for better maintainability I 7.41
  5. Version 7.40 Fixed: Record count retrieval for WooCommerce customers in export Fixed: Image resolution from import hash folder and smack_uci_uploads/import_images directory Added: WordPress 7.0 compatibility updates across core plugi 7.40
  6. Version 7.39.2 Added: Compatibility for WordPress 6.9.3 Fixed: Minor bugs in simple mode import 7.39.2

Known vulnerabilities

via Wordfence Intelligence

27 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2026-07-10 CVE-2026-13353 Improper Control of Generation of Code ('Code Injection') Affects <= 8.0.1 Patched in 8.1
  2. 2026-02-17 CVE-2026-1317 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 7.37 Patched in 7.38
  3. 2026-01-01 CVE-2025-14627 Server-Side Request Forgery (SSRF) Affects <= 7.35 Patched in 7.36
  4. 2025-11-18 CVE-2025-13145 Deserialization of Untrusted Data Affects <= 7.33.1 Patched in 7.34
  5. 2025-11-11 CVE-2025-12732 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 7.33 Patched in 7.33.1
  6. 2025-09-16 CVE-2025-10057 Improper Control of Generation of Code ('Code Injection') Affects 7.20 - 7.28 Patched in 7.29
  7. 2025-09-16 CVE-2025-10058 External Control of File Name or Path Affects <= 7.27 Patched in 7.28
  8. 2025-09-09 CVE-2025-10040 Missing Authorization Affects <= 7.27 Patched in 7.28
  9. 2025-03-31 CVE-2025-2008 Unrestricted Upload of File with Dangerous Type Affects <= 7.19 Patched in 7.19.1
  10. 2025-03-25 CVE-2025-2007 Relative Path Traversal Affects <= 7.19 Patched in 7.19.1
  11. 2023-08-03 CVE-2023-4140 Improper Privilege Management Affects <= 7.9.8 Patched in 7.9.9
  12. 2023-08-03 CVE-2023-4139 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 7.9.8 Patched in 7.9.9
  13. 2023-08-03 CVE-2023-4141 Improper Control of Generation of Code ('Code Injection') Affects <= 7.9.8 Patched in 7.9.9
  14. 2023-08-03 CVE-2023-4142 Improper Control of Generation of Code ('Code Injection') Affects <= 7.9.8 Patched in 7.9.9
  15. 2022-09-20 CVE-2022-3243 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 6.5.7 Patched in 6.5.8
  16. 2022-09-20 CVE-2022-3244 Missing Authorization Affects <= 6.5.7 Patched in 6.5.8
  17. 2022-06-02 CVE-2022-1977 Server-Side Request Forgery (SSRF) Affects <= 6.5.2 Patched in 6.5.3
  18. 2022-01-26 CVE-2022-0360 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 6.4.3 Patched in 6.4.3
  19. 2022-01-17 Missing Authorization Affects <= 6.4.1 Patched in 6.4.2
  20. 2022-01-12 Missing Authorization Affects < 6.4.1 Patched in 6.4.1
  21. 2022-01-12 Unrestricted Upload of File with Dangerous Type Affects <= 6.4.0 Patched in 6.4.1
  22. 2019-08-13 CVE-2018-20967 Cross-Site Request Forgery (CSRF) Affects <= 5.6 Patched in 5.6.1
  23. 2018-01-27 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 3.8.8 Patched in 3.8.8
  24. 2015-08-18 CVE-2015-9306 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 3.8.1 Patched in 3.8.1
  25. 2015-05-05 CVE-2015-10125 Cross-Site Request Forgery (CSRF) Affects <= 3.7.2 Patched in 3.7.3
  26. 2015-04-27 Improper Authentication Affects <= 3.7 Patched in 3.7.1
  27. 2015-02-22 Exposure of Sensitive Information to an Unauthorized Actor Affects < 3.6.75 Patched in 3.6.75

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 12 languages, 1 at 90% or more

English (UK) 100%
Japanese 30%
French (France) 12%
Russian 11%
Spanish (Spain) 10%
Spanish (Mexico) 8%
English (Canada) 7%
Dutch 6%
Italian 4%
English (Australia) 3%
Chinese (China) 1%
German 1%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

No tier crossings observed yet.

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

Embed this report card

Drop a live Pulse card for WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import into a readme, a review or a deck. It updates itself.

<iframe src="https://plugins.wpmayor.com/embed/wp-ultimate-csv-importer" width="480" height="300" style="border:0" loading="lazy" title="WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import — Plugin Pulse"></iframe>
Preview card ↗

WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import: 20K+ active installs, 4.4★ (587 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/wp-ultimate-csv-importer