WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export
by Smackcoders Inc., · Content & Feeds
Also makes 24 other plugins · 36.4K+ installs across the portfolio →
The best WordPress Import Export plugin. Easily import and export posts, pages, CPTs, WooCommerce products, users and more using CSV, XML and Excel.
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M WP Mayor reviewed this plugin WP Ultimate CSV Importer Pro Review Read review ↗Health
A 86/100
no flags
Active installs
20K+
≈29K estimated
Momentum
+80%
downloads vs prior 30d
Biggest opportunity: Swap “woocommerce product import”, “xml import” and “import export” for “csv import”, “excel” and “importer”. “woocommerce product import” isn't earning its slot: you're not in the first 24 results for its own search. “csv import” sits at #5 untagged, close enough for a declared tag to move it up. “xml import” isn't earning its slot: it only gets you to #16. “excel” sits at #5 untagged, close enough for a declared tag to move it up. “import export” isn't earning its slot: it only gets you to #12. “importer” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
86 health vs 64 average across 1,195 Content & Feeds plugins
Install conversion
How it's measured →0.9%
of downloads still active
At least 20K of 2.3M lifetime downloads are still running, in line with its category: the median Content & Feeds plugin keeps 0.8%, across 864 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Content & Feeds plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 20 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Support resolution
Updated 19 days ago
Tested up to WordPress 7.0.8, the current branch or newer
4.4★ over 593 reviews, smoothed to 4.38★
5 of 5 tags set · short description in place
1 of 2 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-0.5
Velocity
places per keyword, 28d
12%
Breadth
of keywords climbing, 28d
+0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| csv importer your tag | #2 | #2 | 0 |
| csv to xml | #1 | #1 | 0 |
| csv xml importer | #1 | #1 | 0 |
| wordpress importer your tag | #3 | #3 | down 1 |
| csv | #3 | #3 | down 2 |
| excel import | #3 | #3 | down 1 |
| importer | #5 | #4 | down 1 |
| excel | #5 | #5 | down 1 |
| csv 2 post | #2 | #2 | 0 |
| xml importer | #2 | #1 | 0 |
| csv import | #5 | #4 | down 2 |
| export csv xml | #3 | #3 | 0 |
| add post to csv | #3 | #3 | 0 |
| csv export | #6 | #5 | up 1 |
| import csv | #6 | #4 | down 1 |
| datafeed | #6 | #4 | down 2 |
| csv to wordpress pages | #4 | #3 | 0 |
| products importer | #4 | #2 | 0 |
| product importer | #4 | #2 | 0 |
| woocommerce importer | #4 | #3 | 0 |
| woocommerce product import your tag | Not in the top 24 | ||
266 searches this plugin appeared in over the last 90 days, 20 listed. 194 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “woocommerce product import”, “xml import” and “import export” for “csv import”, “excel” and “importer”. “woocommerce product import” isn't earning its slot: you're not in the first 24 results for its own search. “csv import” sits at #5 untagged, close enough for a declared tag to move it up. “xml import” isn't earning its slot: it only gets you to #16. “excel” sits at #5 untagged, close enough for a declared tag to move it up. “import export” isn't earning its slot: it only gets you to #12. “importer” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Slipping on “xml import”. Down 7 places since 2026-09-19, now #16. Check what shipped around then, and what moved above you.
- One page off on “import export”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 43.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
20
releases in the last 12 months
19d ago
latest release · v9.3 · 13 Oct 2026
238
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “20K+”. Our estimate pins where the real number sits.
Crossed into this band 4.1 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 16 Apr 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ kibitzer4mo ago
An excellent plugin, and the free version gives you all you need to get started. 5 stars from me!
Read on wp.org ↗ - ★★★★★ Jaroslava5mo ago
This plugin did exactly what I needed. I only used the free version, mainly for CPT and ACF, and it worked smoothly without any issues. Easy to set up, clear to use, and very helpful. Thank you!
Read on wp.org ↗ - ★★★★★ denis245mo ago
Easy to use and works well on custom post types.
Read on wp.org ↗ - ★★★★★ SocialSparkMedia5mo ago
I was able to import a csv with 215 rows and 9 columns, into a CPT. My import file included multiple taxonomies in one column, separated by commas. Everything worked perfectly. It created and assigned the taxonomy categories successfully. I couldn’t be happier with it. I have used another, premium plugin to import CSV files before and it was overly complicated and expensive. This did exactly what I needed for free. If you are using ACF Pro then you need the pro version of this. A previous version had a fatal error, but after I alerted the developers to the problem they fixed it and sent me a new zip file right away, so support is good. Thank you for a great free plugin!
Read on wp.org ↗ - ★★★★★ kris10uk6mo ago
Very impressed with how easy this was to use. I had my posts populated in minutes from a CSV. Highly recommend.
Read on wp.org ↗ - ★★★★★ Jim Walczak7mo ago
This plugin does exactly what you would expect it to do. Well thought out and an easy to understand UI out of the box. It’s my favorite new tool in my tool kit!
Read on wp.org ↗ - ★★★★★ chely007mo ago
Excellent Plugin, the support helped me in my case
Read on wp.org ↗ - ★★★★★ hetclub8mo ago
The flexibility that it has is very impressive , I have used it for a couple of proof of concept moves and the flexibility in it is amazing. This topic was modified 4 months, 1 week ago by hetclub. Reason: Spelling
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 8.1 Security: Hardened AJAX authorization, nonce handling and import workflows; remediated CVE-2026-13353 related vulnerabilities. Improved: Content Update UI with disabled controls and Pro labels for restricted importer typ 8.1
- — Version 8.0.1 Improved: Compatibility with the latest JetEngine and MetaBox plugin versions. 8.0.1
- — Version 8.0 Added: Improved import workflow and duplicate handling. Added: Enhanced developer API with centralized lifecycle hook support. Improved: CPT slug handling and override field support during post imports. Improved: Localiz 8.0
- — Version 7.41 Fixed: Category import mapping issue causing posts to fall back to “Uncategorized” during taxonomy imports Improved: Restructured plugin bootstrap architecture with a dedicated core namespace for better maintainability I 7.41
- — Version 7.40 Fixed: Record count retrieval for WooCommerce customers in export Fixed: Image resolution from import hash folder and smack_uci_uploads/import_images directory Added: WordPress 7.0 compatibility updates across core plugi 7.40
- — Version 7.39.2 Added: Compatibility for WordPress 6.9.3 Fixed: Minor bugs in simple mode import 7.39.2
Security history
via Wordfence IntelligenceAll 32 disclosed vulnerabilities are patched in the current version (9.3). Sites still on an older version should update.
- Patched Medium · 4.9 WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export <= 9.2 - Authenticated (Administrator+) SQL Injection ↗2026-10-07 CVE-2026-45440 Improper Neutralization of Special Elements used in an SQL Command Affects <= 9.2 Patched in 9.3
- Patched Medium · 5.3 WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export <= 9.1 - Unauthenticated Information Exposure ↗2026-10-01 CVE-2026-103336 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 9.1 Patched in 9.2
- 2026-10-01 CVE-2026-80518 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 9.1 Patched in 9.2
- Patched Medium · 4.4 Ultimate CSV Importer 7.17 - 9.1 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2026-10-01 CVE-2026-80517 Improper Neutralization of Input During Web Page Generation Affects 7.17 - 9.1 Patched in 9.2
- Patched Medium · 4.9 WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import < 9.0 - Authenticated (Administrator+) SQL Injection ↗2026-08-29 CVE-2026-80488 Improper Neutralization of Special Elements used in an SQL Command Affects < 9.0 Patched in 9.0
- Patched Medium · 6.5 WP Import – Ultimate CSV XML Importer for WordPress <= 7.37 - Authenticated (Subscriber+) SQL Injection via File Name ↗2026-02-17 CVE-2026-1317 Improper Neutralization of Special Elements used in an SQL Command Affects <= 7.37 Patched in 7.38
- Patched Medium · 4.3 WP Import – Ultimate CSV XML Importer for WordPress <= 7.33 - Missing Authorization to Authenticated (Author+) Sensitive Information Exposure ↗2025-11-11 CVE-2025-12732 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 7.33 Patched in 7.33.1
- Patched High · 8.8 WP Import – Ultimate CSV XML Importer for WordPress 7.20 - 7.28 - Authenticated (Subscriber+) Remote Code Execution via Code Injection ↗2025-09-16 CVE-2025-10057 Improper Control of Generation of Code Affects 7.20 - 7.28 Patched in 7.29
- Patched High · 8.8 Import Export Suite for CSV and XML Datafeed <= 7.19 - Authenticated (Subscriber+) Arbitrary File Upload ↗2025-03-31 CVE-2025-2008 Unrestricted Upload of File with Dangerous Type Affects <= 7.19 Patched in 7.19.1
- Patched High · 7.5 WP Ultimate CSV Importer <= 7.9.8 - Sensitive Information Exposure via Directory Listing ↗2023-08-03 CVE-2023-4139 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 7.9.8 Patched in 7.9.9
- Patched High · 7.2 WP Ultimate CSV Importer <= 6.5.7 - Authenticated (Administrator+) SQL Injection ↗2022-09-20 CVE-2022-3243 Improper Neutralization of Special Elements used in an SQL Command Affects <= 6.5.7 Patched in 6.5.8
- 2022-01-26 CVE-2022-0360 Improper Neutralization of Input During Web Page Generation Affects < 6.4.3 Patched in 6.4.3
- 2022-01-17 Missing Authorization Affects <= 6.4.1 Patched in 6.4.2
- Patched Medium · 6.3 Easy Drag And drop All Import : WP Ultimate CSV Importer < 6.4.1 - Missing Authorization Checks ↗2022-01-12 Missing Authorization Affects < 6.4.1 Patched in 6.4.1
- 2022-01-12 Unrestricted Upload of File with Dangerous Type Affects <= 6.4.0 Patched in 6.4.1
- Patched Medium · 6.1 Import Export All WordPress Images, Users & Post Types <= 3.8.7 - Reflected Cross-Site Scripting ↗2018-01-27 Improper Neutralization of Input During Web Page Generation Affects < 3.8.8 Patched in 3.8.8
- Patched Medium · 6.1 Easy Drag And drop All Import : WP Ultimate CSV Importer < 3.8.1 - Cross-Site Scripting ↗2015-08-18 CVE-2015-9306 Improper Neutralization of Input During Web Page Generation Affects < 3.8.1 Patched in 3.8.1
- 2015-04-27 Improper Authentication Affects <= 3.7 Patched in 3.7.1
- 2015-02-22 Exposure of Sensitive Information to an Unauthorized Actor Affects < 3.6.75 Patched in 3.6.75
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 14 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "The best WordPress Import Export plugin. Easily import and export posts, pages, CPTs, WooCommerce products,..."
- ✓ Has a FAQ 32 questions in the FAQ.
- ✓ FAQ asks real questions 32 of 32 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("for teams", "suitable for", "designed for").
- ✓ Names what it works with Mentions WooCommerce, Elementor, Yoast, Rank Math and 18 more.
- ✓ Headings and lists 27 headings and 24 lists.
- ✓ Enough to quote 13,255 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "woocommerce product import", "wordpress importer" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2022-10-04 10K+ → 20K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Smart Import : Import any XML File to WordPress 900+ installs · 3.9★ · 2 shared tags B -
Panama Product Import for WooCommerce (XML, CSV, YML, Excel) 10+ installs · 4.2★ · 2 shared tags A -
VE CSV Importer 10+ installs · 4.0★ · 2 shared tags D -
Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ installs · 4.6★ · 1 shared tag A -
Export and Import Users and Customers 50K+ installs · 4.8★ · 1 shared tag A -
WP All Import – Import Add-On for ACF 50K+ installs · 4.3★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-ultimate-csv-importer" width="480" height="300" style="border:0" loading="lazy" title="WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export — Plugin Pulse"></iframe> WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export: 20K+ active installs, 4.4★ (593 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/wp-ultimate-csv-importer
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