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wp.org search vs our merit ranking: “page weight”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “page weight”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Gold Price Based on Weight shows at wp.org #9 but places #20 on merit, a gap of 11 places. Its 300+ installs carry it up the search order; its 5.0★ average from 9 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Brizy – Page Builder places #11 on merit, 4.7★ from 972 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Weight Based Shipping for WooCommerce 50K+ · 4.6★ (83) wp.org #1 2 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #2 3 Weight Based Shipping Table Rate for WooCommerce – Flexible Shipping 100K+ · 4.9★ (706) wp.org #5 2 too low 4 Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4699) wp.org #7 3 too low 5 Greenshift – animation and page builder blocks 70K+ · 4.8★ (107) wp.org #6 1 too low 6 Cart Weight for WooCommerce 1K+ · 5.0★ (13) wp.org #3 3 too high 7 WC – APG Weight Shipping 6K+ · 4.3★ (49) wp.org #4 3 too high 8 Post and Page Builder by BoldGrid – Visual Drag and Drop Editor 50K+ · 4.7★ (140) wp.org #8 9 Asset CleanUp: Page Speed Booster 100K+ · 4.9★ (1564) wp.org #13 4 too low 10 Converter for Media – Optimize images | Convert WebP & AVIF 500K+ · 4.9★ (1107) wp.org #11 1 too low 11 Brizy – Page Builder 60K+ · 4.7★ (972) wp.org #16 5 too low 12 Gutenberg Essential Blocks – Page Builder for Gutenberg Blocks & Patterns 100K+ · 4.9★ (216) wp.org #15 3 too low 13 Relevanssi – A Better Search 100K+ · 4.8★ (406) wp.org #18 ↓1 5 too low 14 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #22 8 too low 15 Page Builder: Pagelayer – Drag and Drop website builder 400K+ · 3.9★ (104) wp.org #10 5 too high 16 The Plus Addons for Elementor – Mega Menu, Header Footer, Post Grid, AI Widgets & Templates 100K+ · 4.6★ (388) wp.org #21 ↓1 5 too low 17 Addon Elements for Elementor (formerly Elementor Addon Elements) 80K+ · 4.8★ (172) wp.org #19 ↓1 2 too low 18 Kubio AI Page Builder 80K+ · 4.4★ (79) wp.org #14 4 too high 19 Filter Everything — WordPress & WooCommerce Filters 50K+ · 4.6★ (154) wp.org #23 4 too low 20 Gold Price Based on Weight 300+ · 5.0★ (9) wp.org #9 11 too high 21 Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) wp.org #24 3 too low 22 WowShipping – Table Rate & Weight Based Shipping 700+ · 5.0★ (25) wp.org #17 ↑4 5 too high 23 Print Page Block – make any page printable in one click 1K+ · 4.9★ (7) wp.org #12 11 too high 24 USPS Simple Shipping for Woocommerce 8K+ · 4.4★ (28) wp.org #20 ↓1 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.