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wp.org search vs our merit ranking: “per page code”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “per page code”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Page Visits Counter – Lite shows at wp.org #8 but places #22 on merit, a gap of 14 places. Its 5K+ installs carry it up the search order; its 4.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode places #11 on merit, 4.9★ from 4699 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Code Snippets 1M+ · 4.7★ (510) wp.org #1 2 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #2 3 Products Per Page for WooCommerce 10K+ · 4.8★ (80) wp.org #3 4 Duplicate Page 3M+ · 4.8★ (467) wp.org #4 5 Header Footer Code Manager 600K+ · 4.9★ (309) wp.org #5 6 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #6 7 Post Types Order 600K+ · 4.5★ (296) wp.org #10 3 too low 8 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #14 6 too low 9 Simple Page Ordering 100K+ · 4.7★ (131) wp.org #13 4 too low 10 AddFunc Head & Footer Code 20K+ · 5.0★ (25) wp.org #9 1 too high 11 Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4699) wp.org #24 13 too low 12 PPWP – Password Protect Pages 30K+ · 4.7★ (271) wp.org #17 5 too low 13 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #21 8 too low 14 UPI QR Code Payment Gateway for WooCommerce 10K+ · 4.8★ (256) wp.org #20 6 too low 15 Code Embed 10K+ · 4.4★ (45) wp.org #11 4 too high 16 CMS Tree Page View – Reorder Pages with a Drag-and-Drop Tree 50K+ · 4.9★ (365) wp.org #23 7 too low 17 Category Order and Taxonomy Terms Order 500K+ · 4.5★ (162) wp.org #15 2 too high 18 Greenshift – animation and page builder blocks 70K+ · 4.8★ (107) wp.org #19 1 too low 19 Number of Products per Page – Pagination Manager for WooCommerce 1K+ · 5.0★ (8) wp.org #7 12 too high 20 Loading Page with Loading Screen 10K+ · 4.6★ (124) wp.org #22 2 too low 21 Code Block Pro – Beautiful Syntax Highlighting 10K+ · 4.8★ (50) wp.org #18 3 too high 22 Page Visits Counter – Lite 5K+ · 4.0★ (7) wp.org #8 14 too high 23 Currency per Product for WooCommerce 2K+ · 4.1★ (17) wp.org #16 7 too high 24 P Page Optimize 200K+ · 3.0★ (5) wp.org #12 12 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.