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wp.org search vs our merit ranking: “permalinks not working”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “permalinks not working”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Custom Permalink Editor shows at wp.org #8 but places #22 on merit, a gap of 14 places. Its 4K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Smart Slider 3 places #11 on merit, 4.9★ from 1125 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Custom Permalinks 100K+ · 4.1★ (116) wp.org #1 2 WP Better Permalinks 1K+ · 4.9★ (26) wp.org #2 3 WooCommerce 7M+ · 4.5★ (4833) wp.org #6 3 too low 4 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2471) wp.org #9 5 too low 5 Premmerce Permalink Manager for WooCommerce 40K+ · 3.9★ (53) wp.org #3 2 too high 6 Redirection 2M+ · 4.4★ (704) wp.org #7 1 too low 7 Longer Permalinks 8K+ · 5.0★ (18) wp.org #4 3 too high 8 Permalink Manager for WooCommerce 8K+ · 4.9★ (26) wp.org #5 3 too high 9 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1321) wp.org #14 5 too low 10 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #11 1 too low 11 Smart Slider 3 800K+ · 4.9★ (1125) wp.org #20 9 too low 12 WP-Polls 40K+ · 4.2★ (136) wp.org #15 3 too low 13 Gmedia Photo Gallery 7K+ · 4.3★ (260) wp.org #18 5 too low 14 Nginx Helper 200K+ · 4.4★ (31) wp.org #10 4 too high 15 R Rewrite Rules Inspector 10K+ · 5.0★ (26) wp.org #17 2 too low 16 Beautiful taxonomy filters 2K+ · 4.9★ (68) wp.org #21 5 too low 17 YITH WooCommerce Ajax Product Filter 70K+ · 3.5★ (98) wp.org #16 1 too high 18 Activity Log – Monitor User and Agent Changes 200K+ · 4.3★ (74) wp.org #22 4 too low 19 Prevent Browser Caching 10K+ · 4.9★ (29) wp.org #23 4 too low 20 Royal MCP – Secure AI Connector for Claude, ChatGPT & any LLM via MCP 10K+ · 5.0★ (7) wp.org #12 8 too high 21 Real3D Flipbook – 3D Flipbook, PDF Flipbook, PDF Viewer, PDF Embedder 10K+ · 4.5★ (11) wp.org #19 2 too high 22 Custom Permalink Editor 4K+ · 5.0★ (2) wp.org #8 14 too high 23 Greek Multi Tool 1K+ · 4.6★ (9) wp.org #24 1 too low 24 Canonical Link 2K+ · 5.0★ (1) wp.org #13 11 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.