WooCommerce
by Automattic · eCommerce
Also makes 78 other plugins · 18.1M+ installs across the portfolio →
Everything you need to launch an online store in days and keep it growing for years. From your first sale to millions in revenue, Woo is with you.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 90/100
no flags
Active installs
7M+
≈7.5M estimated
Momentum
-12%
downloads vs prior 30d
Biggest opportunity: Support resolution scores 81/100. Mark more forum threads resolved — the resolved ratio feeds the ranking.
90 health vs 71 average across 9,824 eCommerce plugins
Install conversion
How it's measured →1.5%
of downloads still active
At least 7M of 471.4M lifetime downloads are still running, in line with its category: the median eCommerce plugin keeps 1.4%, across 5,168 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 134 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 25 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.5★ over 4,833 reviews, weighted for review count to 4.5★
5 of 5 tags set · short description in place
98 of 121 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Losing ground
-0.6
Velocity
places per keyword, 28d
6%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| online store your tag | #1 | #1 | 0 |
| ecommerce your tag | #1 | #1 | 0 |
| shopping cart your tag | #1 | #1 | 0 |
| sell online your tag | #1 | #1 | 0 |
| woocommerce | #1 | #1 | 0 |
| shop your tag | #1 | #1 | 0 |
| days | #1 | #1 | 0 |
| first | #1 | #1 | 0 |
| keep | #1 | #1 | 0 |
| years | #1 | #1 | 0 |
| revenue | #1 | #1 | 0 |
| woo | #1 | #1 | 0 |
| launch | #1 | #1 | 0 |
| sale | #1 | #1 | 0 |
| everything | #2 | #2 | 0 |
| store | #2 | #2 | down 1 |
| online store plugin | #1 | #1 | 0 |
| shopping | #1 | #1 | 0 |
| woocommerce store builder | #1 | #1 | 0 |
| woocommerce tools | #1 | #1 | 0 |
2698 searches this plugin appeared in over the last 90 days, 20 listed. 2615 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Your five tags are all earning their place. Each gets you onto page 1 of its own search, so none is worth giving up. “credit card”, “products” and “shipping” (#4, #4 and #4 untagged) would be the next worth testing if a slot frees up.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 11.6M · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
134
releases in the last 12 months
25d ago
latest release · v11.2.1 · 9 Oct 2026
654
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “7M+”. Our estimate pins where the real number sits.
Crossed into this band 17 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 1 Jan 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ louisenglish19904mo ago
Absolutley excellent feedback, I spoke with our admin team and there was a filter applied in the background that was not allowing me to search. Thank you for all of your help
Read on wp.org ↗ - ★★★★★ jimk14164mo ago
very quick and reliable support if you have any issues
Read on wp.org ↗ - ★★★★★ wopodk4mo ago
Extremely helpful and fast support.Greatly appreciated!
Read on wp.org ↗ - ★★★★★ marco44224mo ago
Woocommerce offers a great support team, the can help you if you have any trouble or issue with wordpress or woocommerce. They answer in short time, in my case in 1 days. 5 stars
Read on wp.org ↗ - ★★★★★ icpte20244mo ago
Thanks Frank Remmy for his support on 25/05/2026 for our issue!
Read on wp.org ↗ - ★★★★★ cllamsupport4mo ago
Great Plugin
Read on wp.org ↗ - ★★★★★ krakanosh4mo ago
Плагин стабильно обновляется каждый месяц, а что в нем меняется – НИЧЕГО! Кроме мусорных функций или обновлений ради обновлений ничего не меняется. Баги не исправляются коих не малое количество, зато с лихвой заносятся новые. Десять раз подумайте прежде чем делать интернет-магазин на WooCommerce. Лучше использовать другой инструмент для создания магазина, благо сейчас их достаточное количество, в том числе open-source.
Read on wp.org ↗ - ★★★★★ Robby Barnes5mo ago
I ran into a problem with my site that my theme’s developers weren’t able to help me solve, so I tried the WooCommerce support forum. Within a day I received a thoughtful, detailed response… which also gave me enough info to solve the problem. Much appreciated!
Read on wp.org ↗
Latest updates
via official blogRecent releases and news for this plugin
- 2026-10-27 Declaring parent-child cart item relationships in WooCommerce 11.3 WooCommerce 11.3 introduces a filter for tracking product relationships in the cart, enhancing accurate "N in cart" counts for bundled items and extensions. The post Declaring parent-child cart item r 11.3
- 2026-10-26 WooCommerce 11.3: What’s coming for developers WooCommerce 11.3 beta is now available for testing, featuring enhanced styling controls, On-Sale Badge improvements, mobile gallery updates, and improvements to MCP. The post WooCommerce 11.3: What’s 11.3
- 2026-10-22 Call for testing: Extensible abilities for extension fields WooCommerce 11.3 introduces an experimental API enabling extensions to add their data to WooCommerce MCP Abilities The post Call for testing: Extensible abilities for extension fields appeared first o
- 2026-10-21 WooCommerce 11.3 MCP Adaptor updates WooCommerce 11.3 removes its deprecated MCP endpoint. Learn how to move MCP clients and extensions to the WordPress MCP Adapter. The post WooCommerce 11.3 MCP Adaptor updates appeared first on The Woo 11.3
- 2026-10-21 Critical Security Releases for PHP The PHP project has announced a security release that fixes two critical security vulnerabilities discovered in PHP. Store owners are encouraged to immediately update their installations of PHP. The p
- 2026-10-20 Purple development moves to the WooCommerce monorepo The Purple theme development has transitioned to the WooCommerce monorepo, enhancing collaboration and maintenance while remaining a standalone WordPress theme with independent releases. The post Purp
Security history
via Wordfence IntelligenceAll 47 disclosed vulnerabilities are patched in the current version (11.2.1). Sites still on an older version should update.
- Patched Medium · 4.7 WooCommerce 9.8.0 - 11.1.2 - Authenticated (Shop Manager+) Privilege Escalation ↗
- 2026-09-04 CVE-2026-57777 Improper Neutralization of Special Elements used in an SQL Command Affects <= 10.9.4 Patched in 11.0
- 2025-12-22 CVE-2025-15033 Exposure of Sensitive Information to an Unauthorized Actor Affects 10.0 - 10.0.4 Patched in 10.0.5
- Patched Medium · 4.4 WooCommerce <= 10.0.2 - Authenticated (Shop manager+) Stored Cross-Site Scripting ↗2025-10-29 CVE-2025-49042 Improper Neutralization of Input During Web Page Generation Affects <= 10.0.2 Patched in 10.0.3
- 2025-05-21 CVE-2025-5062 Improper Neutralization of Input During Web Page Generation Affects <= 9.3.2 Patched in 9.3.4
- Patched Medium · 4.4 WooCommerce <= 9.7.0 - Authenticated (Shop Manager+) Stored Cross-Site Scripting ↗2025-03-12 CVE-2025-26762 Improper Neutralization of Input During Web Page Generation Affects <= 9.7.0 Patched in 9.7.1
- 2024-10-14 CVE-2024-9944 Improper Neutralization of Input During Web Page Generation Affects <= 9.0.2 Patched in 9.1.0
- Patched Medium · 4.4 WooCommerce <= 9.1.2 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2024-08-16 CVE-2024-39666 Improper Neutralization of Input During Web Page Generation Affects <= 9.1.2 Patched in 9.1.3
- 2024-06-27 CVE-2024-35777 Improper Neutralization of Special Elements in Output Used by a Downstream Component Affects <= 8.9.2 Patched in 9.0.0
- Patched Medium · 6.1 WooCommerce 8.8.0 - 8.9.2 - Reflected Cross-Site Scripting via Order Attribution ↗2024-06-10 CVE-2024-37297 Improper Neutralization of Input During Web Page Generation Affects 8.8.0 - 8.8.4 Patched in 8.8.5
- 2024-01-12 Improper Neutralization of Input During Web Page Generation Affects < 8.4.0 Patched in 8.4.0
- Patched Medium · 6.4 WooCommerce <= 8.1.1 & WooCommerce Blocks <= 11.1.1 - Authenticated (Contributor+) Stored Cross-Site Scripting via Featured Image alt Attribute ↗2023-11-15 CVE-2023-47777 Improper Neutralization of Input During Web Page Generation Affects <= 8.1.1 Patched in 8.2.0
- 2023-09-11 CVE-2023-7320 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 7.8.2 Patched in 7.9.0
- Patched Medium · 4.9 WooCommerce <= 7.0.0 - Authenticated(Shop Manager+) Sensitive Information Exposure ↗2023-09-11 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 7.0.0 Patched in 7.0.1
- 2022-06-20 CVE-2022-2099 Improper Neutralization of Input During Web Page Generation Affects < 6.6.0 Patched in 6.6.0
- 2022-04-10 Exposure of Sensitive Information to an Unauthorized Actor Affects < 4.0 Patched in 4.0.3
- 2022-03-10 Missing Authorization Affects 3.5 - 3.5.10 Patched in 3.5.10
- 2022-02-22 Improper Limitation of a Pathname to a Restricted Directory Affects <= 6.2.0 Patched in 6.2.1
- 2021-07-13 CVE-2021-32790 Improper Neutralization of Special Elements used in an SQL Command Affects < 3.3 Patched in 3.3.6
- 2021-04-21 CVE-2021-24323 Improper Neutralization of Input During Web Page Generation Affects < 5.2.0 Patched in 5.2.0
- Patched Medium · 6.5 WooCommerce <= 4.6.1 & WooCommerce Blocks <= 3.7.0 - Settings Bypass leading to Account Creation ↗2020-11-05 Missing Authorization Affects < 4.6.2 Patched in 4.6.2
- 2020-06-22 Improper Neutralization of Input During Web Page Generation Affects < 4.2.1 Patched in 4.2.1
- 2020-05-05 Improper Neutralization of Special Elements used in an SQL Command Affects < 4.1.0 Patched in 4.1.0
- Patched Medium · 5.3 WooCommerce < 4.7.0 - Insecure Direct Object Reference via order_id Parameter ↗2020-01-21 CVE-2020-29156 Authorization Bypass Through User-Controlled Key Affects < 4.7.0 Patched in 4.7.0
- 2019-07-02 Unrestricted Upload of File with Dangerous Type Affects <= 3.6.4 Patched in 3.6.5
- Patched High · 8.8 WooCommerce <= 3.6.4 - Cross-Site Request Forgery to Stored Cross-Site Scripting ↗2019-07-02 Cross-Site Request Forgery Affects < 3.6.5 Patched in 3.6.5
- 2019-02-20 CVE-2019-9168 Improper Neutralization of Input During Web Page Generation Affects < 3.5.5 Patched in 3.5.5
- 2018-11-29 Improper Neutralization of Input During Web Page Generation Affects <= 3.5.1 Patched in 3.5.2
- 2018-11-06 CVE-2018-20714 Improper Limitation of a Pathname to a Restricted Directory Affects < 3.4.6 Patched in 3.4.6
- 2018-08-29 Deserialization of Untrusted Data Affects < 3.4.5 Patched in 3.4.5
- 2016-12-07 CVE-2016-10112 Improper Neutralization of Input During Web Page Generation Affects < 2.6.9 Patched in 2.6.9
- 2016-07-26 Improper Neutralization of Input During Web Page Generation Affects < 2.6.4 Patched in 2.6.4
- 2016-07-19 Improper Neutralization of Input During Web Page Generation Affects < 2.6.3 Patched in 2.6.3
- 2015-11-17 Improper Neutralization of Input During Web Page Generation Affects < 2.4.9 Patched in 2.4.9
- 2015-06-10 Deserialization of Untrusted Data Affects <= 2.3.10 Patched in 2.3.11
- 2015-03-13 CVE-2015-2329 Improper Neutralization of Input During Web Page Generation Affects < 2.3.6 Patched in 2.3.6
- 2015-01-29 CVE-2015-2069 Improper Neutralization of Input During Web Page Generation Affects < 2.2.11 Patched in 2.2.11
- 2014-09-17 Improper Neutralization of Input During Web Page Generation Affects < 2.2.3 Patched in 2.2.3
- 2014-09-15 CVE-2014-6313 Improper Neutralization of Input During Web Page Generation Affects < 2.2.3 Patched in 2.2.3
- 2013-10-17 Improper Neutralization of Input During Web Page Generation Affects <= 2.0.17 Patched in 2.0.18
- 2013-07-18 Improper Neutralization of Input During Web Page Generation Affects <= 2.0.12 Patched in 2.0.13
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 103 languages, 42 at 90% or more
Plus 79 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names WooCommerce when asked about these topics, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- SEO, Ecommerce, WooCommerce extensions, Membership, Performance
Readme readiness
6 of 8 pass · checked 2 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 12 questions in the FAQ.
- ✓ FAQ asks real questions 12 of 12 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Mailchimp, HubSpot, Stripe and 4 more.
- ✓ Headings and lists 7 headings and 3 lists.
- ✓ Enough to quote 5,534 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "sell online" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-06-20 8M+ → 7M+ down after 124 days in tier
- 2025-02-16 7M+ → 8M+ up after 26 days in tier
- 2025-01-21 8M+ → 7M+ down after 90 days in tier
- 2024-10-23 7M+ → 8M+ up after 152 days in tier
- 2024-05-24 5M+ → 7M+ up after 1666 days in tier
- 2019-11-01 4M+ → 5M+ up after 518 days in tier
- 2018-06-01 3M+ → 4M+ up after 426 days in tier
- 2017-04-01 2M+ → 3M+ up after 31 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Simple Shopping Cart 10K+ installs · 4.5★ · 4 shared tags A -
WP EasyCart: Shopping Cart and eCommerce Store 3K+ installs · 4.4★ · 4 shared tags A -
Total Sales Counts for WooCommerce 700+ installs · 4.3★ · 4 shared tags B -
SureCart – Ecommerce Made Easy For Selling Physical Products, Digital Downloads, Subscriptions, Donations, & Payments 80K+ installs · 4.8★ · 3 shared tags A -
Ecwid by Lightspeed Ecommerce Shopping Cart 20K+ installs · 4.5★ · 3 shared tags A -
BigCommerce For WordPress 200+ installs · 3.9★ · 3 shared tags C
Embed this report card
Drop a live Pulse card for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/woocommerce" width="480" height="300" style="border:0" loading="lazy" title="WooCommerce — Plugin Pulse"></iframe> WooCommerce: 7M+ active installs, 4.5★ (4,833 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/woocommerce
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