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wp.org search vs our merit ranking: “photo hacks”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “photo hacks”, we agree with wp.org on the top plugin, and our order differs from theirs on 2 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

FastOG — Dynamic Social Cards & Link Previews for WooCommerce shows at wp.org #12 but places #16 on merit, a gap of 4 places. Its — installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Additional Variation Images Gallery for WooCommerce 30K+ · 4.6★ (162) wp.org #1 2 External Links in New Window / New Tab 30K+ · 4.5★ (77) wp.org #2 3 Firelight Lightbox 200K+ · 4.8★ (361) wp.org #4 1 too low 4 Gallery by Visual Portfolio 50K+ · 4.8★ (340) wp.org #5 ↑1 1 too low 5 StockPack – Stock photos and AI images from Unsplash, Adobe Stock, Freepik and more 7K+ · 4.4★ (24) wp.org #3 2 too high 6 Hide My WP Ghost – Security & Firewall 100K+ · 4.5★ (373) wp.org #8 ↓3 2 too low 7 LightPress Lightbox 40K+ · 4.6★ (72) wp.org #6 ↑2 1 too high 8 FluentCart – Online Store Builder & eCommerce Checkout 9K+ · 4.5★ (47) wp.org #7 1 too high 9 WP MyLinks 1K+ · 4.0★ (14) wp.org #11 2 too low 10 Popular Brand Icons – Simple Icons 3K+ · 4.7★ (10) wp.org #18 ↑1 8 too low 11 DevDome Malware Scanner – WordPress Malware Removal & Security Scanner 300+ · 5.0★ (3) wp.org #9 ↑1 2 too high 12 Genolve – AI Business Graphics, Images & Video 100+ · 5.0★ (3) wp.org #10 ↓1 2 too high 13 MIS-Tech Team Directory – Staff Directory, Team Members & Employee Profile Plugin — · 5.0★ (2) wp.org #14 1 too low 14 Blockloom — · 0.0★ (0) wp.org #13 ↑2 1 too high 15 SUDS Planner — · 0.0★ (0) wp.org #15 ↑1 16 FastOG — Dynamic Social Cards & Link Previews for WooCommerce — · 5.0★ (1) wp.org #12 ↑1 4 too high 17 Listing Reviews for Directorist with Yelp — · 0.0★ (0) wp.org #16 ↑1 1 too high 18 Patro Appointment Booking — · 0.0★ (0) wp.org #17 ↑1 1 too high 19 Dinat Social Feed 10+ · 0.0★ (0) wp.org #19 ↑1 20 Easy Lightbox 2 Automated — · 0.0★ (0) wp.org #20 ↑2 21 W WP Gallery 30+ · 0.0★ (0) wp.org #21 ↑2 22 B BSGallery — · 0.0★ (0) wp.org #22 ↑2 23 B Blip Slideshow 30+ · 0.0★ (0) wp.org #23 24 B Bitvolution Image Galleria 10+ · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.