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wp.org search vs our merit ranking: “placeholder text”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “placeholder text”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Dummy Text Generator shows at wp.org #5 but places #21 on merit, a gap of 16 places. Its 100+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Essential Addons for Elementor – Popular Elementor Templates & Widgets places #11 on merit, 4.9★ from 4132 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 DTX – Dynamic Text Extension for Contact Form 7 100K+ · 4.7★ (99) wp.org #1 2 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #2 3 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #3 ↑1 4 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #6 ↓1 2 too low 5 WP Store Locator 40K+ · 4.8★ (312) wp.org #8 3 too low 6 Auto Image Attributes From Filename With Bulk Updater (Add Alt Text, Image Title For Image SEO) 100K+ · 4.8★ (93) wp.org #7 1 too low 7 ECS – Ele Custom Skin for Elementor 100K+ · 4.6★ (117) wp.org #9 ↑5 2 too low 8 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #12 ↓1 4 too low 9 JVM Rich Text Icons 3K+ · 5.0★ (10) wp.org #4 ↓1 5 too high 10 Transliterator – Multilingual and Multi-script Text Conversion 3K+ · 4.8★ (96) wp.org #11 ↓1 1 too low 11 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #22 11 too low 12 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #23 ↑1 11 too low 13 Flexible Checkout Fields for WooCommerce – WooCommerce Checkout Manager 80K+ · 4.7★ (296) wp.org #24 ↓2 11 too low 14 WP Accessibility 60K+ · 4.8★ (68) wp.org #19 5 too low 15 Teydea Login Customizer – Custom Login Page, Branding & Styling 10K+ · 4.8★ (14) wp.org #13 ↓4 2 too high 16 SOOZ – AI for SEO – Bulk Generate Focus Keyphrases, Metadata, Alt Text (SEO Autopilot) 2K+ · 4.7★ (15) wp.org #16 ↑4 17 Simple Like Page – Fast & Privacy-Friendly Page Embeds 10K+ · 4.3★ (24) wp.org #18 ↓3 1 too low 18 Product Enquiry for WooCommerce 3K+ · 4.5★ (29) wp.org #20 ↑3 2 too low 19 Modern Cart – WooCommerce Side Cart & Popup Cart 60K+ · 4.9★ (16) wp.org #21 ↓4 2 too low 20 WDesignKit – AI Templates, Widget Builder & MCP Workflow 30K+ · 4.8★ (12) wp.org #17 ↑2 3 too high 21 Dummy Text Generator 100+ · 5.0★ (2) wp.org #5 ↑1 16 too high 22 Filikod – Alt Text Checker & Bulk Image Alt Text Editor 200+ · 5.0★ (5) wp.org #15 ↑1 7 too high 23 Date Picker For Contact Form 7 4K+ · 3.9★ (7) wp.org #14 ↓1 9 too high 24 RobArt Text Collector 40+ · 5.0★ (1) wp.org #10 ↑2 14 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.