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wp.org search vs our merit ranking: “portal maker”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “portal maker”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

EngageBay Forms – Simple and Powerful Forms to Capture and Nurture Leads shows at wp.org #12 but places #23 on merit, a gap of 11 places. Its 100+ installs carry it up the search order; its 1.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Simple Link Directory – AI Powered places #4 on merit, 4.8★ from 121 reviews, but shows at wp.org #9. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #1 2 Slickstream: Engagement and Conversions 2K+ · 5.0★ (11) wp.org #3 1 too low 3 RepairBuddy – Repair Shop CRM & Booking Plugin for WordPress 400+ · 4.9★ (24) wp.org #5 2 too low 4 Simple Link Directory – AI Powered 2K+ · 4.8★ (121) wp.org #9 ↓1 5 too low 5 Acadlix LMS – AI Quiz Maker, Online Exam & Course Plugin for WordPress 30+ · 5.0★ (3) wp.org #2 3 too high 6 JobBoard Job listing plugin 90+ · 5.0★ (8) wp.org #7 1 too low 7 HIPAA Forms 800+ · 4.3★ (9) wp.org #8 1 too low 8 Academic Certificate Verification – Certificate Management & Certificate Validator 80+ · 5.0★ (2) wp.org #4 4 too high 9 Invoice Maker — Payments with Stripe — · 0.0★ (0) wp.org #6 3 too high 10 SpaceBay – Community, Activity Feed, Group Chat & Events 20+ · 0.0★ (0) wp.org #10 ↑2 11 Domino Affiliate – Advanced Affiliate Program Kit & Partner Portal for WooCommerce — · 0.0★ (0) wp.org #11 ↓2 12 Casino Review affiliate Plugin 100+ · 5.0★ (2) wp.org #17 ↓1 5 too low 13 FlyCRM – CRM with Sales Pipeline and Deal Management for WooCommerce 300+ · 0.0★ (0) wp.org #13 ↓2 14 Pyrobid: Sell Ads & Newsletter Sponsorships to Monetize Your Site — · 0.0★ (0) wp.org #14 ↓1 15 Rooster LMS — · 0.0★ (0) wp.org #15 16 Postkeep – One Click SMTP Setup and Email Log — · 0.0★ (0) wp.org #16 ↓1 17 Storelly – Product Options, Price Calculator, B2B Quotes & Visual Product Builder for WooCommerce — · 0.0★ (0) wp.org #18 ↓1 1 too low 18 Davidson Domains Community Portal 200+ · 0.0★ (0) wp.org #20 ↓1 2 too low 19 Rankfluent AI – SEO Content & Translations — · 0.0★ (0) wp.org #22 ↓1 3 too low 20 R Rimplates 10+ · 0.0★ (0) wp.org #21 ↓1 1 too low 21 Forminix – Drag & Drop Contact Form Builder for WordPress 100+ · 5.0★ (1) wp.org #19 ↓1 2 too high 22 I iOS Smart App Banner For Safari 20+ · 5.0★ (1) wp.org #23 ↓1 1 too low 23 EngageBay Forms – Simple and Powerful Forms to Capture and Nurture Leads 100+ · 1.0★ (1) wp.org #12 ↓2 11 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.