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wp.org search vs our merit ranking: “post banner”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “post banner”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

CookieAdmin – Cookie Consent Banner shows at wp.org #7 but places #21 on merit, a gap of 14 places. Its 400K+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Advanced Ads – Ad Manager & AdSense places #10 on merit, 4.9★ from 1463 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #1 2 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #2 ↑1 3 Real Cookie Banner: GDPR & ePrivacy Cookie Consent 100K+ · 4.9★ (492) wp.org #3 ↓1 4 CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice) 1M+ · 4.8★ (3236) wp.org #6 ↑1 2 too low 5 Simple Banner – Easily add multiple Banners/Bars/Notifications/Announcements to the top or bottom of your website 50K+ · 4.8★ (45) wp.org #4 1 too high 6 WPConsent – Cookie Banner & Cookie Consent for Privacy Compliance (GDPR / CCPA / EU Compliance Cookie Notice) 200K+ · 4.8★ (85) wp.org #5 1 too high 7 AdRotate Banner Manager 20K+ · 4.3★ (655) wp.org #10 3 too low 8 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #11 3 too low 9 Ultimate Post Kit – Elementor Post Grid, Post Carousel, Post Slider & Blog Layout Widgets 30K+ · 4.8★ (58) wp.org #8 1 too high 10 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #19 ↑1 9 too low 11 Cookiebot – Cookie Banner & Cookie Consent for GDPR, CCPA & Google Consent Mode 100K+ · 4.4★ (440) wp.org #15 ↑1 4 too low 12 Random Banner 1K+ · 4.6★ (52) wp.org #12 13 Banner Management For WooCommerce 2K+ · 4.5★ (26) wp.org #9 4 too high 14 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #21 ↑1 7 too low 15 Announcer – Sticky Message Banner & Notification Bar 10K+ · 4.8★ (40) wp.org #20 ↓1 5 too low 16 Related Posts By PickPlugins 3K+ · 4.6★ (39) wp.org #18 2 too low 17 Better Post & Filter Widgets for Elementor 4K+ · 5.0★ (18) wp.org #17 ↓4 18 WPLP Cookie Consent – Cookie Banner & Consent Management for GDPR, CCPA & Google Consent Mode 9K+ · 4.6★ (52) wp.org #23 5 too low 19 Post Types Unlimited 10K+ · 5.0★ (9) wp.org #14 ↑1 5 too high 20 VK Post Author Display 10K+ · 4.5★ (8) wp.org #16 ↑1 4 too high 21 CookieAdmin – Cookie Consent Banner 400K+ · 5.0★ (4) wp.org #7 ↓1 14 too high 22 Auto Delete Post – Ultimate plugin for deleting a post automatically 300+ · 5.0★ (7) wp.org #24 2 too low 23 Sticky Banner 800+ · 5.0★ (2) wp.org #13 ↑1 10 too high 24 Carousel, Recent Post Slider and Banner Slider 7K+ · 4.3★ (3) wp.org #22 ↓1 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.