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wp.org search vs our merit ranking: “postcode checker”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “postcode checker”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Recomaze – AI Chat Agent, AEO & GEO shows at wp.org #10 but places #15 on merit, a gap of 5 places. Its 10+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 iNext Woo Pincode Checker 600+ · 4.2★ (13) wp.org #1 2 WPCargo Track & Trace 10K+ · 4.0★ (30) wp.org #3 wp.org ranks it 1 place below merit 3 Check Pincode For WooCommerce 300+ · 4.4★ (5) wp.org #2 wp.org ranks it 1 place above merit 4 European VAT Compliance Assistant for WooCommerce 3K+ · 4.8★ (26) wp.org #13 wp.org ranks it 9 places below merit 5 ChatHelp – Click to Chat Button, Chat to Order for WooCommerce & Floating Chat Form 2K+ · 4.4★ (9) wp.org #14 wp.org ranks it 9 places below merit 6 ReachZone – Delivery Zones & Checker for WooCommerce — · 0.0★ (0) wp.org #4 wp.org ranks it 2 places above merit 7 GroWebsite Limit Delivery To Pincodes 20+ · 0.0★ (0) wp.org #5 wp.org ranks it 2 places above merit 8 PizzaPilot — · 0.0★ (0) wp.org #6 wp.org ranks it 2 places above merit 9 viralmaisuriyaa Delivery Pincode Checker — · 0.0★ (0) wp.org #7 wp.org ranks it 2 places above merit 10 TaxKeel – Tax Setup & Checker for WooCommerce — · 0.0★ (0) wp.org #8 wp.org ranks it 2 places above merit 11 Waymender – Broken Link Checker, 404 Monitor & Redirects — · 0.0★ (0) wp.org #9 wp.org ranks it 2 places above merit 12 IPA – Indian Pincode Autofill 10+ · 0.0★ (0) wp.org #11 wp.org ranks it 1 place above merit 13 ZionPe Payments 10+ · 5.0★ (2) wp.org #18 wp.org ranks it 5 places below merit 14 ZipScheduler — · 0.0★ (0) wp.org #12 wp.org ranks it 2 places above merit 15 Recomaze – AI Chat Agent, AEO & GEO 10+ · 5.0★ (1) wp.org #10 wp.org ranks it 5 places above merit 16 Atomic Events Calendar — · 0.0★ (0) wp.org #16 17 OneStudio Vietnam Address for WooCommerce 40+ · 5.0★ (1) wp.org #15 wp.org ranks it 2 places above merit 18 GolfSoc — · 0.0★ (0) wp.org #20 wp.org ranks it 2 places below merit 19 Qupra Network Finder 10+ · 0.0★ (0) wp.org #19 20 VIESAC – Free VAT Validation for WooCommerce 20+ · 5.0★ (1) wp.org #17 wp.org ranks it 3 places above merit 21 Monetize WP 10+ · 0.0★ (0) wp.org #21 22 Blaze Online eParcel for WooCommerce 10+ · 0.0★ (0) wp.org #22

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.