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wp.org search vs our merit ranking: “professional development”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “professional development”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

EZ Horoscope Professional shows at wp.org #7 but places #18 on merit, a gap of 11 places. Its 300+ installs carry it up the search order; its 4.8★ average from 12 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2470) wp.org #1 ↑1 2 BEAR – Bulk Editor for WooCommerce Professional. AI assistant on board (MCP Server) 30K+ · 4.7★ (228) wp.org #2 ↑1 3 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #4 1 too low 4 The SEO Framework – Fast, Automated, Effortless. 200K+ · 4.9★ (380) wp.org #5 ↑2 1 too low 5 Theme Switcha – Easily Switch Themes for Development and Testing 7K+ · 4.4★ (63) wp.org #3 ↓2 2 too high 6 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #6 ↓1 7 MainWP Dashboard: Self-hosted WordPress Management for Agencies 20K+ · 4.9★ (2354) wp.org #10 ↑12 3 too low 8 Ultimate Responsive Image Slider 30K+ · 4.5★ (248) wp.org #8 ↑1 9 Beaver Builder Page Builder – Drag and Drop Website Builder 100K+ · 4.7★ (394) wp.org #12 ↓2 3 too low 10 Parsi Date | بسته فارسی ساز وردپرس و ووکامرس پارسی دیت 100K+ · 4.6★ (131) wp.org #9 ↑8 1 too high 11 LifterLMS – WP LMS for eLearning, Online Courses, & Quizzes 10K+ · 4.8★ (393) wp.org #13 2 too low 12 Orbit Fox: Duplicate Page, Menu Icons, SVG Support, Cookie Notice, Custom Fonts & More 100K+ · 4.8★ (317) wp.org #14 2 too low 13 Internal Link Juicer: SEO Auto Linker for WordPress 100K+ · 4.7★ (537) wp.org #17 ↓2 4 too low 14 FooGallery Photo Gallery : Image, Video & Masonry Galleries 100K+ · 4.8★ (995) wp.org #22 ↓11 8 too low 15 Twentig Supercharged Block Editor – Blocks, Patterns, Starter Sites, Portfolio 20K+ · 4.9★ (171) wp.org #19 ↓11 4 too low 16 WP Synchro – The Ultimate WordPress Migration Tool 2K+ · 5.0★ (30) wp.org #11 ↑1 5 too high 17 Co-Authors, Multiple Authors and Guest Authors in an Author Box with PublishPress Authors 20K+ · 4.9★ (114) wp.org #20 ↓4 3 too low 18 EZ Horoscope Professional 300+ · 4.8★ (12) wp.org #7 ↓1 11 too high 19 Radius Portfolio – Filterable Grid, Gallery & Slider Portfolio 7K+ · 4.6★ (38) wp.org #16 ↓3 3 too high 20 SureMail – SMTP and Email Logs Plugin with Amazon SES, Postmark, and Other Providers 200K+ · 4.7★ (25) wp.org #15 5 too high 21 Timeline Block – tell your story with elegant timelines 3K+ · 5.0★ (6) wp.org #23 ↑1 2 too low 22 WPZOOM Forms – Drag & Drop Contact Form Builder for WordPress 10K+ · 5.0★ (2) wp.org #18 ↓4 4 too high 23 Shopkeeper Extender 7K+ · 5.0★ (1) wp.org #21 ↑2 2 too high 24 EP Exporter for Contact Form 7 (CF7) 500+ · 5.0★ (1) wp.org #24 ↓4

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.