Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “protect page”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “protect page”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Page Visits Counter – Lite shows at wp.org #7 but places #16 on merit, a gap of 9 places. Its 5K+ installs carry it up the search order; its 4.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode places #7 on merit, 4.9★ from 4699 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3223) wp.org #1 2 PPWP – Password Protect Pages 30K+ · 4.7★ (271) wp.org #2 3 Jetpack Protect 100K+ · 4.6★ (123) wp.org #3 4 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #6 ↑1 2 too low 5 Passster – Password Protect Pages and Content 10K+ · 4.2★ (60) wp.org #4 1 too high 6 Password Protected 300K+ · 4.4★ (142) wp.org #8 ↓2 2 too low 7 Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4699) wp.org #18 ↑2 11 too low 8 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #13 ↓4 5 too low 9 Protect Uploads 30K+ · 4.8★ (12) wp.org #5 4 too high 10 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #12 ↑3 2 too low 11 Email Encoder – Protect Email Addresses and Phone Numbers 90K+ · 4.9★ (94) wp.org #15 ↓5 4 too low 12 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #19 ↑5 7 too low 13 Prevent Direct Access – Protect WordPress Files 10K+ · 4.6★ (297) wp.org #20 ↓2 7 too low 14 Protect the Children! 1K+ · 4.9★ (15) wp.org #9 ↑8 5 too high 15 Protect WP Admin 10K+ · 3.6★ (50) wp.org #17 ↓3 2 too low 16 Page Visits Counter – Lite 5K+ · 4.0★ (7) wp.org #7 ↑1 9 too high 17 Protect Admin 2K+ · 5.0★ (5) wp.org #10 ↑3 7 too high 18 WP Content Copy Protection with Color Design 5K+ · 4.5★ (25) wp.org #23 5 too low 19 WPEPP – Essential Security, Password Protect & Login Page Customizer 3K+ · 4.1★ (19) wp.org #21 ↓2 2 too low 20 Protect Login 700+ · 5.0★ (3) wp.org #11 ↓1 9 too high 21 AI Scrape Protect 400+ · 4.7★ (3) wp.org #14 ↓1 7 too high 22 Protect schema.org markup in HTML editor 700+ · 5.0★ (5) wp.org #24 2 too low 23 Simple Password Protect 500+ · 5.0★ (1) wp.org #16 7 too high 24 PDF Password Protect 200+ · 5.0★ (1) wp.org #22 ↓1 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.