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wp.org search vs our merit ranking: “protect video”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “protect video”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

CopySafe Video Protection – Copy Protect Video shows at wp.org #9 but places #20 on merit, a gap of 11 places. Its 100+ installs carry it up the search order; its 3.7★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

AI-Powered Carousel, Slider, Video & Photo Gallery Blocks by WP Carousel places #11 on merit, 4.7★ from 435 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3,224) wp.org #1 2 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (617) wp.org #4 ↓1 wp.org ranks it 2 places below merit 3 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #3 ↑1 4 FooGallery Photo Gallery : Image, Video & Masonry Galleries 100K+ · 4.8★ (997) wp.org #6 ↓1 wp.org ranks it 2 places below merit 5 HTML5 Video Player – embed fast, responsive videos with ease 20K+ · 4.6★ (195) wp.org #5 ↑4 6 Protect Uploads 30K+ · 4.8★ (12) wp.org #2 wp.org ranks it 4 places above merit 7 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #8 ↑2 wp.org ranks it 1 place below merit 8 All-in-One Video Gallery – Video Player & Galleries for YouTube, Vimeo & Self-Hosted Videos 20K+ · 4.8★ (137) wp.org #7 ↓1 wp.org ranks it 1 place above merit 9 Envira Gallery – Image Photo Gallery, Albums, Video Gallery, Slideshows & More 100K+ · 4.7★ (1,598) wp.org #12 ↓5 wp.org ranks it 3 places below merit 10 Prevent Direct Access – Protect WordPress Files 10K+ · 4.6★ (298) wp.org #13 wp.org ranks it 3 places below merit 11 AI-Powered Carousel, Slider, Video & Photo Gallery Blocks by WP Carousel 60K+ · 4.7★ (435) wp.org #18 wp.org ranks it 7 places below merit 12 Photo Gallery – GT3 Image Gallery & Gutenberg Block Gallery 10K+ · 4.8★ (147) wp.org #16 wp.org ranks it 4 places below merit 13 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #20 ↑1 wp.org ranks it 7 places below merit 14 Passster – Password Protect Pages and Content 10K+ · 4.2★ (60) wp.org #11 ↓3 wp.org ranks it 3 places above merit 15 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,052) wp.org #24 wp.org ranks it 9 places below merit 16 Protect WP Admin 10K+ · 3.6★ (50) wp.org #10 ↑2 wp.org ranks it 6 places above merit 17 Security Optimizer – The All-In-One Protection Plugin 1M+ · 4.5★ (158) wp.org #14 ↑1 wp.org ranks it 3 places above merit 18 CP Media Player – Audio Player and Video Player 3K+ · 4.4★ (46) wp.org #15 ↑2 wp.org ranks it 3 places above merit 19 Broken Link Checker by AIOSEO – Find & Fix Broken Internal, External & Video Links 200K+ · 3.8★ (87) wp.org #17 ↓3 wp.org ranks it 2 places above merit 20 CopySafe Video Protection – Copy Protect Video 100+ · 3.7★ (6) wp.org #9 ↑2 wp.org ranks it 11 places above merit 21 WP Protect Content 1K+ · 4.0★ (16) wp.org #23 ↓5 wp.org ranks it 2 places below merit 22 Lean Player – Video and Audio Player with Playlist for WordPress, Elementor and Gutenberg 2K+ · 4.7★ (6) wp.org #19 wp.org ranks it 3 places above merit 23 Video Gallery – YouTube, Vimeo Gallery & YouTube API 1K+ · 4.0★ (7) wp.org #22 ↓2 wp.org ranks it 1 place above merit 24 Livid – Video Hosting 300+ · 5.0★ (3) wp.org #21 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.