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wp.org search vs our merit ranking: “publish feedback”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “publish feedback”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Testimonial Customer Feedback shows at wp.org #10 but places #22 on merit, a gap of 12 places. Its 1K+ installs carry it up the search order; its 4.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Rich Showcase for Google Reviews places #12 on merit, 4.9★ from 1624 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP LinkedIn Auto Publish 8K+ · 4.8★ (106) wp.org #1 ↑1 2 WP2Social Auto Publish 9K+ · 4.8★ (640) wp.org #2 ↓1 3 WP Twitter Auto Publish 3K+ · 4.9★ (206) wp.org #3 ↑1 4 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #5 1 too low 5 Social Media Auto Publish 5K+ · 4.7★ (345) wp.org #4 ↓1 1 too high 6 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #7 1 too low 7 SchedulePress – Auto Post & Publish, Auto Social Share, Schedule Posts with Editorial Calendar & Missed Schedule Post Publisher 10K+ · 4.6★ (201) wp.org #8 1 too low 8 WP to LinkedIn Auto Publish 800+ · 4.7★ (59) wp.org #6 2 too high 9 Strong Testimonials 80K+ · 4.8★ (614) wp.org #15 6 too low 10 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (874) wp.org #19 9 too low 11 Fonts Plugin | Google Fonts, Adobe Fonts & Upload Fonts 200K+ · 5.0★ (1221) wp.org #21 ↑2 10 too low 12 Rich Showcase for Google Reviews 100K+ · 4.9★ (1624) wp.org #24 12 too low 13 Redirection for Contact Form 7 200K+ · 4.7★ (275) wp.org #18 5 too low 14 SureForms – Contact Form Builder, AI Forms, Payment Form, Survey & Quiz 500K+ · 4.8★ (102) wp.org #14 ↓4 15 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #23 ↓2 8 too low 16 Atarim – AI Agency for WordPress: Edit Pages, Fix Code, Update Plugins, SEO & Client Feedback 1K+ · 4.9★ (126) wp.org #17 1 too low 17 Real Testimonials – Testimonial Slider, Collect Customer Reviews and Video Testimonials 40K+ · 4.7★ (226) wp.org #20 ↓2 3 too low 18 Gutena Forms – Contact Form, Survey Form, Feedback Form, Booking Form, and Custom Form Builder 20K+ · 4.5★ (11) wp.org #9 ↓1 9 too high 19 weDocs: AI Powered Knowledge Base, Docs, Documentation, Wiki & AI Chatbot 5K+ · 4.6★ (69) wp.org #22 ↑2 3 too low 20 SurveyX Builder – Survey, Poll, Quiz & Feedback Form 2K+ · 5.0★ (3) wp.org #11 9 too high 21 WP Tumblr Auto Publish 60+ · 3.2★ (9) wp.org #13 8 too high 22 Testimonial Customer Feedback 1K+ · 4.0★ (4) wp.org #10 ↓1 12 too high 23 Business Reviews – build trust with real customer feedback 1K+ · 5.0★ (1) wp.org #12 11 too high 24 Roadmap and Feedback Plugin for WordPress – SimpleBoards 40+ · 5.0★ (1) wp.org #16 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.