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wp.org search vs our merit ranking: “puppeteer”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “puppeteer”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Urlbox Screenshots shows at wp.org #8 but places #19 on merit, a gap of 11 places. Its 30+ installs carry it up the search order; its 3.5★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Visitor Traffic Real Time Statistics places #5 on merit, 4.1★ from 233 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 BotBlocker Security – Complete security platform 3K+ · 5.0★ (11) wp.org #1 2 SweepWidget – Giveaway, Contest, Sweepstakes, Competition & Photo Contest Plugin 100+ · 4.3★ (14) wp.org #3 1 too low 3 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (759) wp.org #15 12 too low 4 One-V LLM Serve 10+ · 4.5★ (8) wp.org #4 5 Visitor Traffic Real Time Statistics 30K+ · 4.1★ (233) wp.org #20 15 too low 6 Init Content Protector – Anti-Copy, Anti-Scrape, Encrypt-All 40+ · 5.0★ (1) wp.org #2 4 too high 7 Hafenstudios Ads – Ad Manager, AdSense & Banner Ads 100+ · 5.0★ (14) wp.org #23 16 too low 8 Popular Brand Icons – Simple Icons 3K+ · 4.7★ (10) wp.org #21 13 too low 9 Samurai Honeypot for Forms 10+ · 0.0★ (0) wp.org #5 4 too high 10 Visitor Sentinel — · 0.0★ (0) wp.org #6 4 too high 11 Init Void Shield – Zero-DB, Honeypot, Anti-Spam 20+ · 0.0★ (0) wp.org #7 4 too high 12 Webmarka Ad Click Protection for Google Ads 10+ · 0.0★ (0) wp.org #10 2 too high 13 Mail Cloak 80+ · 0.0★ (0) wp.org #11 2 too high 14 Advanced PDF Invoice Builder — · 5.0★ (1) wp.org #9 5 too high 15 Antiro Order Risk Screening for WooCommerce — · 0.0★ (0) wp.org #12 3 too high 16 useHUMA — Invisible Bot Protection (No CAPTCHA) — · 0.0★ (0) wp.org #13 3 too high 17 RealTrace AI – Real Human and AI Traffic Counter — · 0.0★ (0) wp.org #14 3 too high 18 Crypto Mailto Defender — · 0.0★ (0) wp.org #16 2 too high 19 Urlbox Screenshots 30+ · 3.5★ (2) wp.org #8 11 too high 20 Anti-Bot, Anti-Spam & Fraud Protection for WooCommerce – RealNode — · 0.0★ (0) wp.org #17 3 too high 21 WebDecoy Bot Detection – Block AI Crawlers, Spam Bots & Card Testing — · 0.0★ (0) wp.org #18 3 too high 22 Anti-Spam Guard for Better Messages — · 0.0★ (0) wp.org #19 3 too high 23 WPCreatix ViewMeter – WordPress Visitor Counter 60+ · 0.0★ (0) wp.org #24 1 too low 24 SimpleSocial 100+ · 3.0★ (2) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.