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wp.org search vs our merit ranking: “rapport”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “rapport”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WPS Bidouille 9K+ · 4.9★ (54) wp.org #1 2 Mail Mint – Email Marketing, Automation & WooCommerce Emails with AI Assistance 4K+ · 4.7★ (125) wp.org #2 ↑2 3 Chatbot for WordPress by Collect.chat ⚡️ 6K+ · 4.4★ (38) wp.org #3 4 WP DPE-GES 600+ · 4.9★ (8) wp.org #4 ↓2 5 Editor Custom Color Palette 90+ · 5.0★ (3) wp.org #5 6 DigitalPilot — · 0.0★ (0) wp.org #6 7 Securicheck – Audit et Sécurité WordPress 70+ · 5.0★ (3) wp.org #15 ↓2 8 too low 8 KuickList 30+ · 0.0★ (0) wp.org #7 1 too high 9 Fourbis Monthly Email Report for WooCommerce — · 4.8★ (4) wp.org #19 ↓2 10 too low 10 Slider Galerie Native Responsive 10+ · 0.0★ (0) wp.org #8 2 too high 11 ImmoWP Estimation 10+ · 0.0★ (0) wp.org #9 ↓1 2 too high 12 Datoden Dark Mode — · 0.0★ (0) wp.org #10 2 too high 13 CashFlowCanary Checkout Monitor — · 0.0★ (0) wp.org #11 ↓2 2 too high 14 Statistiques de vente : Analysez, optimisez, vendez plus — · 0.0★ (0) wp.org #12 ↓2 2 too high 15 SAM Optirank — · 0.0★ (0) wp.org #13 ↓2 2 too high 16 Digirisk 10+ · 5.0★ (2) wp.org #20 ↓2 4 too low 17 Webo-facto 900+ · 0.0★ (0) wp.org #14 ↓2 3 too high 18 Limpi — Inspecteur SEO & visibilité IA — · 0.0★ (0) wp.org #16 ↓2 2 too high 19 Essiow — AI SEO Suite for WooCommerce 10+ · 0.0★ (0) wp.org #17 ↓2 2 too high 20 Amaso AI – GEO & AI Search Visibility — · 0.0★ (0) wp.org #18 ↓2 2 too high 21 B Backup release ovh 10+ · 0.0★ (0) wp.org #22 ↓2 1 too low 22 PayGreen Impact 10+ · 2.0★ (1) wp.org #21 ↓2 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.