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← Rankings

wp.org search vs our merit ranking: “redirect by location”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “redirect by location”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Advanced GeoIP Redirect shows at wp.org #6 but places #21 on merit, a gap of 15 places. Its 900+ installs carry it up the search order; its 3.6★ average from 11 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #11 on merit, 4.8★ from 14,389 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #1 2 LoginWP (Formerly Peter's Login Redirect) 80K+ · 4.8★ (503) wp.org #3 ↓1 wp.org ranks it 1 place below merit 3 IP Location Block 10K+ · 4.5★ (35) wp.org #2 ↑1 wp.org ranks it 1 place above merit 4 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,232) wp.org #5 wp.org ranks it 1 place below merit 5 Location Weather – WordPress Weather Forecast, Air Quality & Weather Widget 10K+ · 4.5★ (103) wp.org #4 wp.org ranks it 1 place above merit 6 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #7 wp.org ranks it 1 place below merit 7 Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2,216) wp.org #9 ↑4 wp.org ranks it 2 places below merit 8 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #12 wp.org ranks it 4 places below merit 9 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8,870) wp.org #15 ↑1 wp.org ranks it 6 places below merit 10 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1,668) wp.org #14 ↑3 wp.org ranks it 4 places below merit 11 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14,389) wp.org #20 ↓1 wp.org ranks it 9 places below merit 12 Kikote – Location Picker at Checkout & Google Address AutoFill Plugin for WooCommerce 1K+ · 5.0★ (65) wp.org #11 ↓2 wp.org ranks it 1 place above merit 13 Redirection 2M+ · 4.4★ (704) wp.org #13 ↓2 14 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1,445) wp.org #19 ↑3 wp.org ranks it 5 places below merit 15 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #16 ↓2 wp.org ranks it 1 place below merit 16 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #21 ↑3 wp.org ranks it 5 places below merit 17 My Calendar – Accessible Event Manager 20K+ · 4.7★ (159) wp.org #17 ↓2 18 Duplicate Page 3M+ · 4.8★ (467) wp.org #18 19 Open User Map – Interactive Leaflet Maps 10K+ · 5.0★ (70) wp.org #24 wp.org ranks it 5 places below merit 20 Geo Redirect 1K+ · 4.3★ (11) wp.org #8 wp.org ranks it 12 places above merit 21 Advanced GeoIP Redirect 900+ · 3.6★ (11) wp.org #6 wp.org ranks it 15 places above merit 22 Advanced 301 and 302 Redirect 1K+ · 5.0★ (6) wp.org #10 wp.org ranks it 12 places above merit 23 Random Post Plugin – Redirect URL to Post 3K+ · 5.0★ (20) wp.org #23 24 Post Redirection – 301, 404 Redirects 50+ · 5.0★ (1) wp.org #22 ↓1 wp.org ranks it 2 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.