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wp.org search vs our merit ranking: “rel noopener”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “rel noopener”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Extend Link shows at wp.org #8 but places #17 on merit, a gap of 9 places. Its 1K+ installs carry it up the search order; its 3.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 External Links – nofollow, noopener & new window 80K+ · 4.3★ (247) wp.org #1 2 Logo Slider – Logo Carousel, Logo Showcase, Logo Gallery & Client Logos 30K+ · 4.7★ (252) wp.org #4 ↑12 2 too low 3 Meta Field Block – Display Custom Fields for ACF, Meta Box and More 10K+ · 5.0★ (57) wp.org #5 ↓1 2 too low 4 Snippet Shortcodes 3K+ · 4.7★ (25) wp.org #3 1 too high 5 Leaving Notice Popup For External Links – nofollow, noopener & New Tab 200+ · 5.0★ (3) wp.org #2 3 too high 6 WP EXtra – One Click Optimize 6K+ · 4.9★ (41) wp.org #15 ↓1 9 too low 7 Affiliate Link Marker 400+ · 5.0★ (6) wp.org #7 ↓1 8 Codious External Links Opener 20+ · 5.0★ (3) wp.org #9 ↑2 1 too low 9 Joli FAQ SEO – WordPress FAQ Plugin 600+ · 4.2★ (5) wp.org #11 ↓2 2 too low 10 Target Blank to Button Block 100+ · 5.0★ (3) wp.org #10 ↓2 11 External Links Manager – Open new window in a new tab + nofollow, noreferrer 50+ · 5.0★ (1) wp.org #6 ↓1 5 too high 12 SU Blocks – Blogcard 100+ · 5.0★ (2) wp.org #13 ↓1 1 too low 13 SGDIEN Contact Footer 50+ · 5.0★ (2) wp.org #16 ↑1 3 too low 14 SmartLink Dynamic URLs 20+ · 5.0★ (2) wp.org #17 ↓2 3 too low 15 Affiliate Reviews 300+ · 3.3★ (3) wp.org #18 ↑1 3 too low 16 SheetMirror for Google Sheets 20+ · 5.0★ (2) wp.org #22 ↓1 6 too low 17 Extend Link 1K+ · 3.0★ (2) wp.org #8 ↓1 9 too high 18 REST API blocks 200+ · 5.0★ (1) wp.org #12 ↓2 6 too high 19 ID Image Ad Popup & Roadblock 30+ · 5.0★ (1) wp.org #14 ↓1 5 too high 20 Thumbnail Link for WooCommerce 10+ · 0.0★ (0) wp.org #19 1 too high 21 Breezy 10+ · 0.0★ (0) wp.org #20 1 too high 22 DraftSEO.ai 70+ · 0.0★ (0) wp.org #21 ↓3 1 too high 23 Pirajki Auto Linker 10+ · 0.0★ (0) wp.org #23 ↓1 24 Auto External Link Nofollow 10+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.