Snippet Shortcodes

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. A declining trend compresses what a buyer would pay.

1. ★★★★★ jhchia

   11mo ago

   I was looking for a plugin that was able to have 1 content/text to placed on different pages. So if I changes the text it is changed on the pages where I put the shortcode.Love this plugin!

   Read on wp.org ↗
2. ★★★★★ chelminski

   2.7y ago

   Lots of possibilities. A great developer who responds to feedback and introduces updates.

   Read on wp.org ↗
3. ★★★★★ Hans Konings

   4.9y ago

   Exactly what I was looking for. Very useful for inserting snippets of texts, copyright notices, HTML, JavaScript, PHP or whatever comes to your mind. When I had an issue with the license key, the developer was very quick to respond and help me out. The lifetime license doesn’t cost the earth. Money well spent.

   Read on wp.org ↗
4. ★★★★★ Tony

   5.8y ago

   This free plugin makes life with WordPress so much easier. It works just fine! I had a proposal and got fast response. One can edit existing shortcode and create new ones without any problem. Just click large the blue buttom “Add a new Shortcoed Variable” if you want to create another new shortcode or click the symbol “Edit” which is located right of each shortcode just next to the “Delete” icon! Thanks for this plugin

   Read on wp.org ↗
5. ★★★★★ Ed G

   5.9y ago

   I installed the plugin and created a shortcode. Coming back later to revise the value of the shortcode, I learned that you cannot change an existing shortcode or add a new one unless you purchase the “premium” edition. This is blatant bait and switch and would be illegal under US law.

   Read on wp.org ↗
6. ★★★★★ mrusner

   6.1y ago

   Makes build of website so much easier. Had some trouble to get it to work but it was not the fault of the plugin but my editor. Got fast response and support. This topic was modified 5 years, 11 months ago by mrusner.

   Read on wp.org ↗
7. ★★★★★ zoyd

   6.3y ago

   Updates are always late by several versions. As of 01.05.2020, the plugin with version 5.3.3 is not compatible and causes errors with the version of WordPress 5.4.1. It’s a shame and annoying!

   Read on wp.org ↗
8. ★★★★★ jmales

   6.3y ago

   Good plugin but I had an error after migrating from localhost to live, which rendered the plugin unusable.

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 5.1.7 Improvement: CSV import/export now covers every shortcode setting (header/footer insertion, per-page targeting, device type, roles, visibility scheduling), not just slug/content/global/enabled – extensible via a new “sh- 5.1.7
2. — Version 5.1.6 New Feature: Added CSV export, alongside the existing CSV import, from the “Import shortcodes” screen. Improvement: Added database columns and extension hooks (shortcode rendered, shortcode revision history) to support a 5.1.6
3. — Version 5.1.5 Bug fix: Cloning a shortcode from the list screen is now protected against CSRF with a nonce. Bug fix: CSV import no longer silently accepts rows with missing content. Bug fix: Corrected an issue where the “new Premium v 5.1.5
4. — Version 5.1.4 Maintenance: Updated and tested to WP version 7.0.1. Maintenance: Updated min PHP version to 8.1. 5.1.4
5. — Version 5.1.3 Maintenance: Updated and tested to WP version 6.9.4. 5.1.3
6. — Version 5.1.2 Improvement: Updated links to the GitBook documentation website https://yeken.gitbook.io/snippet-shortcodes 5.1.2

3 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 6.4 Snippet Shortcodes <= 5.2.0 - Authenticated (Contributor+) Stored Cross-Site Scripting via Shortcode Attributes ↗
   2026-08-15 CVE-2026-16758 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 5.2.0 Patched in 5.2.1
2. Medium · 4.3 Snippet Shortcodes <= 4.1.6 - Authenticated (Subscriber+) Shortcode Deletion ↗
   2024-12-11 CVE-2024-12018 Missing Authorization Affects <= 4.1.6 Patched in 4.1.7
3. Medium · 4.3 Snippet Shortcodes <= 4.1.4 - Cross-Site Request Forgery ↗
   2024-07-02 CVE-2024-4543 Cross-Site Request Forgery (CSRF) Affects <= 4.1.4 Patched in 4.1.5

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Translated into 2 languages, 0 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-02-05 5K+ → 4K+ down after 529 days in tier
2. 2024-08-25 6K+ → 5K+ down after 12 days in tier
3. 2024-08-13 5K+ → 6K+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Post Snippets – Custom WordPress Code Snippets Customizer 20K+ installs · 4.6★ · 2 shared tags A
• Header Footer Code Manager 600K+ installs · 4.9★ · 1 shared tag A
• Shortcodes Ultimate – Content Elements 400K+ installs · 4.9★ · 1 shared tag B
• White Label CMS 200K+ installs · 4.6★ · 1 shared tag A
• M MW WP Form 200K+ installs · 4.1★ · 1 shared tag A
• Simple Custom CSS Plugin 100K+ installs · 4.7★ · 1 shared tag C

Embed this report card

Drop a live Pulse card for Snippet Shortcodes into a readme, a review or a deck. It updates itself.

Snippet Shortcodes: 4K+ active installs, 4.7★ (25 reviews). Plugin Pulse (WP Mayor), as of 2026-08-28. https://plugins.wpmayor.com/plugin/shortcode-variables