Snippet Shortcodes
by YeKen · Uncategorized
Create a library of custom shortcodes and reusable content, and seamlessly insert them into your posts and pages.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 87/100
no flags
Active installs
3K+
≈3.9K estimated
Momentum
+17%
downloads vs prior 30d
Biggest opportunity: Swap “custom”, “library” and “variable” for “noopener”, “year shortcode” and “custom shortcode”. “custom” isn't earning its slot: you're not in the first 24 results for its own search. “noopener” sits at #6 untagged, close enough for a declared tag to move it up. “library” isn't earning its slot: you're not in the first 24 results for its own search. “year shortcode” sits at #6 untagged, close enough for a declared tag to move it up. “variable” isn't earning its slot: you're not in the first 24 results for its own search. “custom shortcode” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
87 health vs 58 average across 25,766 Uncategorized plugins
Install conversion
How it's measured →2.2%
of downloads still active
At least 3K of 134.5K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,778 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 8 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 80 days ago
Tested up to WordPress 7.0.8; the current branch is 7.1
4.7★ over 25 reviews, smoothed to 4.30★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.4
Velocity
places per keyword, 28d
17%
Breadth
of keywords climbing, 28d
0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| shortcode your tag | #8 | #10 | 0 |
| snippet your tag | #9 | #16 | up 2 |
| year shortcode | #6 | #11 | 0 |
| custom shortcode | #7 | #12 | 0 |
| do shortcode | #4 | #6 | down 1 |
| variables | #7 | #9 | down 1 |
| noopener | #6 | #3 | up 1 |
| current year shortcode | #8 | #13 | down 2 |
| create shortcode | #5 | #11 | 0 |
| shortcodes | #17 | #13 | down 3 |
| reusable | #18 | #18 | 0 |
| custom shortcodes | #21 | #21 | 0 |
| reusable content | #21 | #16 | down 5 |
| snippets | #16 | #19 | 0 |
| all shortcode | #10 | #17 | 0 |
| latest posts shortcode | #10 | #17 | up 1 |
| js snippet | #10 | #16 | down 1 |
| custom snippet | #11 | #15 | up 1 |
| insert shortcode | #11 | #15 | 0 |
| insert php snippet | #12 | #17 | 0 |
| custom your tag | Not in the top 24 | ||
| library your tag | Not in the top 24 | ||
| variable your tag | Not in the top 24 | ||
93 searches this plugin appeared in over the last 90 days, 20 listed. 64 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “custom”, “library” and “variable” for “noopener”, “year shortcode” and “custom shortcode”. “custom” isn't earning its slot: you're not in the first 24 results for its own search. “noopener” sits at #6 untagged, close enough for a declared tag to move it up. “library” isn't earning its slot: you're not in the first 24 results for its own search. “year shortcode” sits at #6 untagged, close enough for a declared tag to move it up. “variable” isn't earning its slot: you're not in the first 24 results for its own search. “custom shortcode” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 12.9K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
8
releases in the last 12 months
3mo ago
latest release · v5.2.1 · 14 Aug 2026
73
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “3K+”. Our estimate pins where the real number sits.
Crossed into this band 19 days ago and a band this size takes about a year or more to cross, so the real count is still just under 4K.
Install history since 13 Mar 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ jhchia1.1y ago
I was looking for a plugin that was able to have 1 content/text to placed on different pages. So if I changes the text it is changed on the pages where I put the shortcode.Love this plugin!
Read on wp.org ↗ - ★★★★★ chelminski2.9y ago
Lots of possibilities. A great developer who responds to feedback and introduces updates.
Read on wp.org ↗ - ★★★★★ Hans Konings5.1y ago
Exactly what I was looking for. Very useful for inserting snippets of texts, copyright notices, HTML, JavaScript, PHP or whatever comes to your mind. When I had an issue with the license key, the developer was very quick to respond and help me out. The lifetime license doesn’t cost the earth. Money well spent.
Read on wp.org ↗ - ★★★★★ Tony6.0y ago
This free plugin makes life with WordPress so much easier. It works just fine! I had a proposal and got fast response. One can edit existing shortcode and create new ones without any problem. Just click large the blue buttom “Add a new Shortcoed Variable” if you want to create another new shortcode or click the symbol “Edit” which is located right of each shortcode just next to the “Delete” icon! Thanks for this plugin
Read on wp.org ↗ - ★★★★★ Ed G6.1y ago
I installed the plugin and created a shortcode. Coming back later to revise the value of the shortcode, I learned that you cannot change an existing shortcode or add a new one unless you purchase the “premium” edition. This is blatant bait and switch and would be illegal under US law.
Read on wp.org ↗ - ★★★★★ mrusner6.2y ago
Makes build of website so much easier. Had some trouble to get it to work but it was not the fault of the plugin but my editor. Got fast response and support. This topic was modified 5 years, 11 months ago by mrusner.
Read on wp.org ↗ - ★★★★★ zoyd6.5y ago
Updates are always late by several versions. As of 01.05.2020, the plugin with version 5.3.3 is not compatible and causes errors with the version of WordPress 5.4.1. It’s a shame and annoying!
Read on wp.org ↗ - ★★★★★ jmales6.5y ago
Good plugin but I had an error after migrating from localhost to live, which rendered the plugin unusable.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 5.1.7 Improvement: CSV import/export now covers every shortcode setting (header/footer insertion, per-page targeting, device type, roles, visibility scheduling), not just slug/content/global/enabled – extensible via a new “sh- 5.1.7
- — Version 5.1.6 New Feature: Added CSV export, alongside the existing CSV import, from the “Import shortcodes” screen. Improvement: Added database columns and extension hooks (shortcode rendered, shortcode revision history) to support a 5.1.6
- — Version 5.1.5 Bug fix: Cloning a shortcode from the list screen is now protected against CSRF with a nonce. Bug fix: CSV import no longer silently accepts rows with missing content. Bug fix: Corrected an issue where the “new Premium v 5.1.5
- — Version 5.1.4 Maintenance: Updated and tested to WP version 7.0.1. Maintenance: Updated min PHP version to 8.1. 5.1.4
- — Version 5.1.3 Maintenance: Updated and tested to WP version 6.9.4. 5.1.3
- — Version 5.1.2 Improvement: Updated links to the GitBook documentation website https://yeken.gitbook.io/snippet-shortcodes 5.1.2
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (5.2.1). Sites still on an older version should update.
- Patched Medium · 6.4 Snippet Shortcodes <= 5.2.0 - Authenticated (Contributor+) Stored Cross-Site Scripting via Shortcode Attributes ↗2026-08-15 CVE-2026-16758 Improper Neutralization of Input During Web Page Generation Affects <= 5.2.0 Patched in 5.2.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 2 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Create a library of custom shortcodes and reusable content, and seamlessly insert them into your posts and..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Gutenberg, Block editor, Facebook.
- ✓ Headings and lists 3 headings and 3 lists.
- ✓ Enough to quote 4,704 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "variable" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-14 4K+ → 3K+ down after 251 days in tier
- 2026-02-05 5K+ → 4K+ down after 529 days in tier
- 2024-08-25 6K+ → 5K+ down after 12 days in tier
- 2024-08-13 5K+ → 6K+ up after 1192 days in tier
- 2021-05-09 4K+ → 5K+ up after 597 days in tier
- 2019-09-20 5K+ → 4K+ down after 79 days in tier
- 2019-07-03 400+ → 5K+ up after 1167 days in tier
- 2016-04-22 100+ → 400+ up after 173 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Header Footer Code Manager 600K+ installs · 4.9★ · 1 shared tag A -
Shortcodes Ultimate – Content Elements 400K+ installs · 4.9★ · 1 shared tag A -
White Label CMS 200K+ installs · 4.6★ · 1 shared tag A - M MW WP Form 200K+ installs · 4.1★ · 1 shared tag B
-
Simple Custom CSS Plugin 100K+ installs · 4.7★ · 1 shared tag C -
Shortcoder — Create Shortcodes for Anything 100K+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Snippet Shortcodes into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/shortcode-variables" width="480" height="300" style="border:0" loading="lazy" title="Snippet Shortcodes — Plugin Pulse"></iframe> Snippet Shortcodes: 3K+ active installs, 4.7★ (25 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/shortcode-variables
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.