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wp.org search vs our merit ranking: “rel=alternate”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “rel=alternate”, we and wp.org disagree on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Markdown for Agents and Statistics shows at wp.org #4 but places #11 on merit, a gap of 7 places. Its 200+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Code Block Pro – Beautiful Syntax Highlighting places #4 on merit, 4.8★ from 50 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Embed Plus for YouTube Gallery, Livestream and Lazy Loading with Facades 100K+ · 4.6★ (572) wp.org #5 4 too low 2 LLM Markdown – Markdown Endpoints for AI Agents 700+ · 5.0★ (5) wp.org #2 3 VigIA – AI Visibility, Analytics & Control 2K+ · 5.0★ (19) wp.org #6 3 too low 4 Code Block Pro – Beautiful Syntax Highlighting 10K+ · 4.8★ (50) wp.org #16 12 too low 5 Mescio for Agents 400+ · 5.0★ (1) wp.org #1 4 too high 6 WP Colorbox 5K+ · 4.3★ (23) wp.org #12 6 too low 7 Hreflang Customizer 60+ · 5.0★ (2) wp.org #3 4 too high 8 One-V LLM Serve 10+ · 4.5★ (8) wp.org #10 2 too low 9 Membership For WooCommerce 800+ · 4.4★ (28) wp.org #22 13 too low 10 Replace Broken Images 1K+ · 4.5★ (4) wp.org #7 3 too high 11 Markdown for Agents and Statistics 200+ · 0.0★ (0) wp.org #4 7 too high 12 MF2 Feeds 30+ · 0.0★ (0) wp.org #9 3 too high 13 CrawlBrief for LLMs.txt 10+ · 5.0★ (1) wp.org #8 5 too high 14 Rawi MD — Markdown for AI Crawlers 10+ · 0.0★ (0) wp.org #11 3 too high 15 Eventful for Elementor – Events Showcase for The Events Calendar 200+ · 5.0★ (2) wp.org #18 3 too low 16 Serve Markdown 80+ · 0.0★ (0) wp.org #13 3 too high 17 System Markdown Alternate — · 0.0★ (0) wp.org #14 3 too high 18 Replai GEO – Generative Engine Optimization for AI & LLMs 20+ · 0.0★ (0) wp.org #17 1 too high 19 MysteryThemes Toolkit 200+ · 0.0★ (0) wp.org #19 20 42A AI Visibility – Agentic Enablement Layer (AEL) 10+ · 5.0★ (1) wp.org #15 5 too high 21 LLM Override 20+ · 0.0★ (0) wp.org #20 1 too high 22 GlobeSign Content Markdown Mirror 10+ · 0.0★ (0) wp.org #21 1 too high 23 Berq Markdown: Markdown Pages for AI & LLM Crawlers 20+ · 0.0★ (0) wp.org #23 24 Summix GetMD 10+ · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.