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wp.org search vs our merit ranking: “related link”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “related link”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Manual Related Posts shows at wp.org #11 but places #17 on merit, a gap of 6 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 23 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Rank Math SEO – AI SEO Tools to Dominate SEO Rankings places #8 on merit, 4.8★ from 7522 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Broken Link Checker 500K+ · 3.8★ (605) wp.org #1 2 Contextual Related Posts 50K+ · 4.8★ (201) wp.org #2 3 Related Posts Thumbnails 20K+ · 4.9★ (234) wp.org #3 4 Inline Related Posts 100K+ · 4.3★ (77) wp.org #4 5 Related Posts for WordPress 10K+ · 4.6★ (325) wp.org #7 2 too low 6 Related Posts by Taxonomy 10K+ · 4.8★ (77) wp.org #6 7 Custom Related Posts 3K+ · 4.9★ (46) wp.org #5 2 too high 8 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7522) wp.org #13 5 too low 9 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #14 5 too low 10 Related Products – Create Upsells, Cross-sells, and Product Recommendations for WooCommerce 10K+ · 4.6★ (82) wp.org #10 11 Related Posts By PickPlugins 3K+ · 4.6★ (39) wp.org #8 3 too high 12 Link Whisper Free 30K+ · 4.2★ (151) wp.org #12 13 XML Sitemap Generator for Google 1M+ · 4.8★ (2233) wp.org #19 6 too low 14 Visual Link Preview 10K+ · 4.5★ (36) wp.org #9 5 too high 15 Internal Link Juicer: SEO Auto Linker for WordPress 100K+ · 4.7★ (538) wp.org #22 ↑2 7 too low 16 BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ · 4.8★ (85) wp.org #17 1 too low 17 Manual Related Posts 1K+ · 5.0★ (23) wp.org #11 6 too high 18 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2409) wp.org #23 ↓1 5 too low 19 Comment Link Remove and Other Comment Tools 8K+ · 4.1★ (15) wp.org #15 4 too high 20 Word Balloon 10K+ · 5.0★ (8) wp.org #24 4 too low 21 Internal Linking of Related Contents 3K+ · 4.2★ (5) wp.org #16 5 too high 22 Advanced Related Posts 300+ · 4.0★ (4) wp.org #21 1 too high 23 Smart Related Products – AI-Inspired Recommendations for WooCommerce 900+ · 5.0★ (1) wp.org #20 3 too high 24 Extend Link 1K+ · 3.0★ (2) wp.org #18 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.