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wp.org search vs our merit ranking: “remove post internal link”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “remove post internal link”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Automatic Internal Links for SEO by Pagup shows at wp.org #17 but places #24 on merit, a gap of 7 places. Its 900+ installs carry it up the search order; its 3.0★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals places #12 on merit, 4.8★ from 518 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Broken Link Checker 500K+ · 3.8★ (605) wp.org #1 2 Internal Link Juicer: SEO Auto Linker for WordPress 100K+ · 4.7★ (537) wp.org #2 3 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7522) wp.org #3 4 Post Types Order 600K+ · 4.5★ (296) wp.org #4 5 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #6 1 too low 6 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #8 2 too low 7 Post Views Counter 100K+ · 4.9★ (1238) wp.org #11 4 too low 8 Broken Link Checker by AIOSEO – Find & Fix Broken Internal, External & Video Links 200K+ · 3.8★ (87) wp.org #5 3 too high 9 Post Duplicator 200K+ · 4.8★ (80) wp.org #7 2 too high 10 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #12 2 too low 11 Link Whisper Free 30K+ · 4.2★ (151) wp.org #9 2 too high 12 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #22 10 too low 13 Visual Link Preview 10K+ · 4.5★ (36) wp.org #10 3 too high 14 Smart Archive Page Remove 6K+ · 4.9★ (59) wp.org #13 1 too high 15 Ultimate Post Kit – Elementor Post Grid, Post Carousel, Post Slider & Blog Layout Widgets 30K+ · 4.8★ (58) wp.org #14 1 too high 16 Custom Post Type Permalinks 200K+ · 4.8★ (71) wp.org #15 1 too high 17 Simple Link Directory – AI Powered 2K+ · 4.8★ (121) wp.org #18 1 too low 18 Display Post Types – Post Grid, post list and post sliders 8K+ · 5.0★ (26) wp.org #19 1 too low 19 Broken Link Notifier 1K+ · 4.8★ (14) wp.org #21 2 too low 20 Link Checker 4K+ · 3.2★ (30) wp.org #20 21 WP Post Redirect 3K+ · 4.6★ (5) wp.org #23 2 too low 22 Internal Linking of Related Contents 3K+ · 4.2★ (5) wp.org #16 6 too high 23 Remove Taxonomy URL 1K+ · 4.2★ (6) wp.org #24 1 too low 24 Automatic Internal Links for SEO by Pagup 900+ · 3.0★ (8) wp.org #17 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.