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wp.org search vs our merit ranking: “risk scoring”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “risk scoring”, we and wp.org disagree on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

SecurynAI – Security, Firewall, Malware Scan, and Vulnerability Alerts shows at wp.org #15 but places #21 on merit, a gap of 6 places. Its 40+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Kadence Security – Password, Two Factor Authentication, and Brute Force Protection 700K+ · 4.6★ (3992) wp.org #2 1 too low 2 Quttera ThreatSign – Web Malware Scanner for WordPress 10K+ · 3.9★ (47) wp.org #1 1 too high 3 Modular DS: Monitor, update, and backup multiple websites 40K+ · 5.0★ (133) wp.org #3 4 Advanced IP Blocker 3K+ · 4.9★ (27) wp.org #5 1 too low 5 Smart COD for WooCommerce 30K+ · 4.6★ (52) wp.org #7 2 too low 6 MxChat – AI Chatbot & Content Generation for WordPress 2K+ · 5.0★ (31) wp.org #8 2 too low 7 Quiz Cat – WordPress Quiz Plugin 4K+ · 4.7★ (35) wp.org #9 ↑1 2 too low 8 Customer Email Verification for WooCommerce – OTP Verification, Block Fake Signups 2K+ · 4.2★ (20) wp.org #6 2 too high 9 Blacklist Manager – WooCommerce Anti-Fraud, Blacklist & Checkout Verification 2K+ · 3.6★ (14) wp.org #4 5 too high 10 FraudLabs Pro for WooCommerce 1K+ · 4.2★ (18) wp.org #10 ↑1 11 WebTotem Security 700+ · 4.2★ (13) wp.org #11 ↑1 12 VigIA – AI Visibility, Analytics & Control 2K+ · 5.0★ (19) wp.org #20 ↓2 8 too low 13 Accessibility by AllAccessible 2K+ · 5.0★ (15) wp.org #18 ↑1 5 too low 14 TrustLens – Fraud Prevention & Chargeback Defense for WooCommerce 20+ · 5.0★ (3) wp.org #13 1 too high 15 Mira LLM Optimizer 30+ · 5.0★ (4) wp.org #19 ↓2 4 too low 16 Bolt Checkout for WooCommerce 100+ · 3.0★ (10) wp.org #16 ↓1 17 Meow Workflow – AI Agents & No-Code Automation for WordPress 100+ · 5.0★ (2) wp.org #12 ↓3 5 too high 18 WP Helper Premium 1K+ · 3.6★ (8) wp.org #24 6 too low 19 Eligibility Checklist for AdSense 50+ · 0.0★ (0) wp.org #14 5 too high 20 Artiman Guard 10+ · 0.0★ (0) wp.org #17 ↓1 3 too high 21 SecurynAI – Security, Firewall, Malware Scan, and Vulnerability Alerts 40+ · 5.0★ (1) wp.org #15 6 too high 22 sHub-Log 20+ · 0.0★ (0) wp.org #21 ↓1 1 too high 23 OrderGuard 300+ · 0.0★ (0) wp.org #23 ↓1 24 TNT AI Writer – AI Content Generator, Trending Topic Finder & SEO Draft Writer 30+ · 5.0★ (1) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.