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wp.org search vs our merit ranking: “sanitation”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “sanitation”, we and wp.org disagree on the top plugin, and our order differs from theirs on 17 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

MTM AI Share Button and Link Generator shows at wp.org #4 but places #19 on merit, a gap of 15 places. Its — installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

GeoDirectory – WP Business Directory Plugin and Classified Listings Directory places #7 on merit, 4.8★ from 716 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Recent Posts Widget With Thumbnails 100K+ · 4.8★ (215) wp.org #6 wp.org ranks it 5 places below merit 2 Age Gate 40K+ · 4.6★ (64) wp.org #5 wp.org ranks it 3 places below merit 3 Quick Featured Images 50K+ · 4.7★ (235) wp.org #10 ↑1 wp.org ranks it 7 places below merit 4 StatCounter – Real Time Visitor Stats, Session Replay & Heatmaps 70K+ · 4.2★ (58) wp.org #8 wp.org ranks it 4 places below merit 5 Advanced iFrame 40K+ · 4.4★ (54) wp.org #9 wp.org ranks it 4 places below merit 6 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1,398) wp.org #16 ↓3 wp.org ranks it 10 places below merit 7 GeoDirectory – WP Business Directory Plugin and Classified Listings Directory 10K+ · 4.8★ (716) wp.org #20 ↑1 wp.org ranks it 13 places below merit 8 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #12 ↓2 wp.org ranks it 4 places below merit 9 OH MY SVG 200+ · 0.0★ (0) wp.org #1 wp.org ranks it 8 places above merit 10 Spiffy Calendar 2K+ · 4.9★ (38) wp.org #19 wp.org ranks it 9 places below merit 11 Beautiful Cookie Consent Banner 40K+ · 4.5★ (95) wp.org #24 wp.org ranks it 13 places below merit 12 Ultimate Post List 2K+ · 4.6★ (13) wp.org #11 ↑1 wp.org ranks it 1 place above merit 13 GD Rating System 1K+ · 4.3★ (24) wp.org #14 ↑1 wp.org ranks it 1 place below merit 14 forumAttachments for bbPress 6K+ · 4.3★ (26) wp.org #15 ↑2 wp.org ranks it 1 place below merit 15 AM LottiePlayer 700+ · 5.0★ (5) wp.org #7 wp.org ranks it 8 places above merit 16 Queue Ajax Calls Performantly — · 0.0★ (0) wp.org #2 wp.org ranks it 14 places above merit 17 ASAP Portable Toilet Calculator — · 0.0★ (0) wp.org #3 ↑1 wp.org ranks it 14 places above merit 18 StoryChief 1K+ · 4.7★ (14) wp.org #22 wp.org ranks it 4 places below merit 19 MTM AI Share Button and Link Generator — · 0.0★ (0) wp.org #4 ↓1 wp.org ranks it 15 places above merit 20 Events Calendar for GeoDirectory 2K+ · 5.0★ (2) wp.org #13 ↑1 wp.org ranks it 7 places above merit 21 Simple SEO Improvements 300+ · 5.0★ (3) wp.org #23 wp.org ranks it 2 places below merit 22 Quentn WP 400+ · 5.0★ (2) wp.org #18 wp.org ranks it 4 places above merit 23 S Simply Excerpts 500+ · 5.0★ (2) wp.org #21 ↓1 wp.org ranks it 2 places above merit 24 JSM file_get_contents() Shortcode 200+ · 5.0★ (1) wp.org #17 ↓1 wp.org ranks it 7 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.