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wp.org search vs our merit ranking: “search redirects”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “search redirects”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Advance Product Search- Voice & Ajax Search for WooCommerce shows at wp.org #10 but places #21 on merit, a gap of 11 places. Its 9K+ installs carry it up the search order; its 5.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

LoginWP (Formerly Peter's Login Redirect) places #8 on merit, 4.8★ from 503 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 301 Redirects – Redirect Manager 300K+ · 4.7★ (579) wp.org #1 2 Relevanssi – A Better Search 100K+ · 4.8★ (406) wp.org #2 3 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #3 4 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #4 ↓2 5 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7522) wp.org #6 ↓1 1 too low 6 Ajax Search Lite – Live Search & Filter 70K+ · 4.8★ (266) wp.org #5 ↑3 1 too high 7 Search & Filter 40K+ · 4.5★ (175) wp.org #7 8 LoginWP (Formerly Peter's Login Redirect) 80K+ · 4.8★ (503) wp.org #17 9 too low 9 Search Analytics for WP – Site Search Tracking 3K+ · 5.0★ (30) wp.org #8 1 too high 10 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5043) wp.org #18 8 too low 11 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #16 ↓6 5 too low 12 Redirection 2M+ · 4.4★ (704) wp.org #14 ↓6 2 too low 13 All 404 Redirect to Homepage 200K+ · 4.1★ (96) wp.org #11 ↑2 2 too high 14 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #21 7 too low 15 Better Search – Relevant search results for WordPress 5K+ · 4.4★ (61) wp.org #12 ↑2 3 too high 16 WP Force SSL & HTTPS SSL Redirect 80K+ · 4.7★ (179) wp.org #20 4 too low 17 Sokol: Smart WooCommerce Search 5K+ · 4.4★ (24) wp.org #9 ↑2 8 too high 18 Redirect 404 to Homepage 60K+ · 4.6★ (24) wp.org #13 ↑2 5 too high 19 CrawlWP SEO – Complete WordPress SEO Plugin with AI, Indexing & Search Performance 30K+ · 4.7★ (62) wp.org #22 3 too low 20 SEO Redirection Plugin – 301 Redirect Manager 10K+ · 4.3★ (73) wp.org #24 4 too low 21 Advance Product Search- Voice & Ajax Search for WooCommerce 9K+ · 5.0★ (5) wp.org #10 ↑2 11 too high 22 Simple Page Redirect 10K+ · 5.0★ (8) wp.org #23 1 too low 23 Go Redirects URL Forwarder 800+ · 5.0★ (4) wp.org #15 ↑2 8 too high 24 VK Filter Search 6K+ · 5.0★ (3) wp.org #19 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.