Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “secure random password generator”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “secure random password generator”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Easy Invoice – Invoice Generator, PDF Quotes & Payments shows at wp.org #7 but places #16 on merit, a gap of 9 places. Its 500+ installs carry it up the search order; its 4.4★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Clearfy Cache – WordPress optimization plugin, Minify HTML, CSS & JS, Defer places #9 on merit, 4.7★ from 339 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 PPWP – Password Protect Pages 30K+ · 4.7★ (271) wp.org #1 2 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #2 3 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2146) wp.org #3 4 Hide My WP Ghost – Security & Firewall 100K+ · 4.5★ (373) wp.org #4 5 BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ · 4.8★ (85) wp.org #6 1 too low 6 WP Hide & Security Enhancer 50K+ · 4.3★ (275) wp.org #9 ↑1 3 too low 7 LearnPress – WordPress LMS Plugin for Create and Sell Online Courses 70K+ · 4.3★ (597) wp.org #12 ↓1 5 too low 8 Simple JWT Login – Allows you to use JWT on REST endpoints. 4K+ · 5.0★ (47) wp.org #8 ↓1 9 Clearfy Cache – WordPress optimization plugin, Minify HTML, CSS & JS, Defer 40K+ · 4.7★ (339) wp.org #17 ↑1 8 too low 10 WP EXtra – One Click Optimize 6K+ · 4.9★ (41) wp.org #10 ↑2 11 AI ChatBot with ChatGPT and Content Generator by AYS 300+ · 5.0★ (9) wp.org #5 6 too high 12 Poll Maker by AYS – Versus Polls, Anonymous Polls, Image Polls 6K+ · 4.4★ (92) wp.org #11 ↑2 1 too high 13 Serial Numbers – Ultimate License Manager for Selling, Licensing & Securely Delivering Digital Content with WooCommerce 1K+ · 4.7★ (78) wp.org #15 ↑1 2 too low 14 Salon Booking System – Appointment Booking for Salons, Barbershops & Spas 2K+ · 4.4★ (187) wp.org #19 5 too low 15 JetFormBuilder — Dynamic Blocks Form Builder 80K+ · 4.2★ (72) wp.org #14 ↑1 1 too high 16 Easy Invoice – Invoice Generator, PDF Quotes & Payments 500+ · 4.4★ (7) wp.org #7 ↑1 9 too high 17 LitExtension – Automated Store Migration & Import 1K+ · 4.8★ (51) wp.org #23 6 too low 18 PHP Native Password Hash 1K+ · 5.0★ (6) wp.org #13 ↑1 5 too high 19 Essential Classy Addons for Elementor – 150+ Widgets, Templates & Performance Tools 400+ · 5.0★ (8) wp.org #21 ↓1 2 too low 20 AI Workflow Automation 70+ · 4.0★ (4) wp.org #24 4 too low 21 AutoArticle Content Generator 20+ · 0.0★ (0) wp.org #16 ↑1 5 too high 22 WordPass 30+ · 0.0★ (0) wp.org #18 ↑1 4 too high 23 Dailymotion Pro 70+ · 0.0★ (0) wp.org #20 ↑1 3 too high 24 ThreeWay Login 30+ · 0.0★ (0) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.