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wp.org search vs our merit ranking: “share button”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “share button”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Social Share Button shows at wp.org #7 but places #14 on merit, a gap of 7 places. Its 1K+ installs carry it up the search order; its 4.1★ average from 17 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

MaxButtons – Create buttons places #9 on merit, 4.9★ from 1093 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 AddToAny Share Buttons 300K+ · 4.7★ (1114) wp.org #1 2 Simple Share Buttons Adder 40K+ · 4.3★ (627) wp.org #2 ↑1 3 Social Share Icons & Social Share Buttons 10K+ · 4.9★ (1911) wp.org #3 ↑1 4 Social Media Share Buttons & Social Sharing Icons 100K+ · 4.8★ (5333) wp.org #4 ↓2 5 Simple Social Media Share Buttons – Social Sharing for Everyone 20K+ · 4.8★ (194) wp.org #8 3 too low 6 Buttonizer – Social Media Share Buttons, Social Icons, & Social Feeds 40K+ · 4.8★ (396) wp.org #11 5 too low 7 Social Share Buttons 1K+ · 4.8★ (28) wp.org #5 2 too high 8 WPZOOM Connect: Social Icons Widget & Block, Share Buttons & Click to Chat 90K+ · 4.9★ (144) wp.org #10 2 too low 9 MaxButtons – Create buttons 70K+ · 4.9★ (1093) wp.org #15 ↓1 6 too low 10 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #13 ↓1 3 too low 11 ShareThis Share Buttons 10K+ · 3.5★ (26) wp.org #6 5 too high 12 Share Buttons & AI-powered Summaries 1K+ · 5.0★ (16) wp.org #9 3 too high 13 Super Web Share – Native Social Sharing Button 2K+ · 4.9★ (29) wp.org #12 ↑4 1 too high 14 Social Share Button 1K+ · 4.1★ (17) wp.org #7 7 too high 15 Nobs • Share Buttons 3K+ · 4.7★ (93) wp.org #18 ↓1 3 too low 16 Buttonizer – Floating Menus, Sticky Buttons, & Popup Builder 70K+ · 4.5★ (151) wp.org #22 6 too low 17 Genesis Simple Share 10K+ · 4.4★ (33) wp.org #14 ↓1 3 too high 18 Social Snap — Social Share Buttons & Click to Tweet 10K+ · 4.2★ (58) wp.org #20 ↓1 2 too low 19 Social Share for WooCommerce 3K+ · 5.0★ (12) wp.org #19 ↑1 20 Superb Social Media Share Buttons and Follow Buttons 6K+ · 4.4★ (11) wp.org #16 ↓1 4 too high 21 F Frizzly – Social Share Buttons 300+ · 4.2★ (20) wp.org #23 ↑1 2 too low 22 Button Block – Stylish buttons that get more clicks 5K+ · 5.0★ (7) wp.org #17 ↑1 5 too high 23 Social Share Block – Help Visitors Spread Your Content Everywhere 2K+ · 4.3★ (3) wp.org #24 1 too low 24 Easy Share Solution For WordPress 900+ · 5.0★ (1) wp.org #21 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.