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wp.org search vs our merit ranking: “share links”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “share links”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Share Link shows at wp.org #5 but places #20 on merit, a gap of 15 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Social Media Share Buttons & Social Sharing Icons places #8 on merit, 4.8★ from 5333 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Simple Share Buttons Adder 40K+ · 4.3★ (627) wp.org #1 2 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1321) wp.org #2 3 Internal Link Juicer: SEO Auto Linker for WordPress 100K+ · 4.7★ (537) wp.org #3 4 AddToAny Share Buttons 300K+ · 4.7★ (1114) wp.org #4 5 Social Share Icons & Social Share Buttons 10K+ · 4.9★ (1911) wp.org #7 ↑1 2 too low 6 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7520) wp.org #13 ↓3 7 too low 7 ThirstyAffiliates – Affiliate Links, Link Branding, Link Tracking & Marketing Plugin 30K+ · 4.6★ (251) wp.org #12 ↑1 5 too low 8 Social Media Share Buttons & Social Sharing Icons 100K+ · 4.8★ (5333) wp.org #21 ↓14 13 too low 9 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #15 ↑2 6 too low 10 Super Web Share – Native Social Sharing Button 2K+ · 4.9★ (29) wp.org #8 ↑6 2 too high 11 Social Share for WooCommerce 3K+ · 5.0★ (12) wp.org #6 5 too high 12 Social Share Buttons 1K+ · 4.8★ (28) wp.org #11 1 too high 13 Share Buttons & AI-powered Summaries 1K+ · 5.0★ (16) wp.org #10 ↑2 3 too high 14 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #20 ↓1 6 too low 15 ShareThis Share Buttons 10K+ · 3.5★ (26) wp.org #9 6 too high 16 BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ · 4.8★ (85) wp.org #24 ↓1 8 too low 17 Highlight and Share – Unobtrusive and Lightweight Content Sharing 700+ · 4.9★ (29) wp.org #23 ↓1 6 too low 18 Share This Image 1K+ · 4.1★ (22) wp.org #14 ↑1 4 too high 19 Social Share Button 1K+ · 4.1★ (17) wp.org #16 3 too high 20 Share Link 100+ · 5.0★ (1) wp.org #5 15 too high 21 Check for Broken Links – Broken Link Checker & SEO Suite 2K+ · 4.0★ (6) wp.org #19 2 too high 22 WPC Share Cart for WooCommerce 1K+ · 3.2★ (11) wp.org #22 ↓1 23 Social Share Block – Help Visitors Spread Your Content Everywhere 2K+ · 4.3★ (3) wp.org #18 ↑2 5 too high 24 Easy Share Solution For WordPress 900+ · 5.0★ (1) wp.org #17 ↑1 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.