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wp.org search vs our merit ranking: “shortocde”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “shortocde”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

F

Ranked above its merit

FAQ for WordPress shows at wp.org #9 but places #18 on merit, a gap of 9 places. Its 40+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Lightbox slider – Responsive Lightbox Gallery 3K+ · 4.7★ (24) wp.org #1 2 Five Star Business Profile and Schema 7K+ · 4.8★ (52) wp.org #3 1 too low 3 Nmedia WordPress Member Conversation 10+ · 4.6★ (9) wp.org #5 2 too low 4 B BSK PDF Manager 7K+ · 4.5★ (46) wp.org #11 7 too low 5 SIP Reviews Shortcode for WooCommerce 50+ · 4.5★ (21) wp.org #8 ↓1 3 too low 6 WP Font Awesome 10K+ · 4.9★ (9) wp.org #7 ↑1 1 too low 7 ApplyOnline – Application Form Builder and Manager 2K+ · 4.1★ (40) wp.org #14 7 too low 8 Popup addon for Ninja Forms 900+ · 3.8★ (6) wp.org #4 4 too high 9 Secure Encrypted Form 50+ · 5.0★ (4) wp.org #6 3 too high 10 Currency Switcher for WooCommerce 700+ · 0.0★ (0) wp.org #2 8 too high 11 Squelch Tabs and Accordions Shortcodes 1K+ · 4.8★ (24) wp.org #18 7 too low 12 Better Random Redirect 600+ · 4.6★ (10) wp.org #15 3 too low 13 TechGasp Tube Master 90+ · 3.5★ (17) wp.org #19 6 too low 14 Lead info with country for Contact Form 7 3K+ · 4.2★ (5) wp.org #13 1 too high 15 Coronavirus (COVID-19) Live Update Popup 10+ · 5.0★ (7) wp.org #20 5 too low 16 Addonify – WooCommerce Wishlist 1K+ · 4.3★ (4) wp.org #12 4 too high 17 Post Slider 90+ · 2.6★ (22) wp.org #23 6 too low 18 F FAQ for WordPress 40+ · 0.0★ (0) wp.org #9 9 too high 19 F Formidable Forms Modal 40+ · 5.0★ (1) wp.org #10 9 too high 20 Three Viewer 10+ · 0.0★ (0) wp.org #21 1 too low 21 Magic Shortcodes 10+ · 5.0★ (1) wp.org #17 4 too high 22 MailLister — · 0.0★ (0) wp.org #22 23 Product of the Day for WooCommerce 40+ · 3.0★ (2) wp.org #16 7 too high 24 S SGP portfolio — · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.