Five Star Business Profile and Schema
by Rustaurius · SEO
Also makes 21 other plugins · 63.1K+ installs across the portfolio →
Add structured data to any page or post type. Create an SEO friendly contact card with your business info and associated schema.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
no flags
Active installs
7K+
≈7.5K estimated
Momentum
+155%
downloads vs prior 30d
Biggest opportunity: Swap “google map”, “contact card” and “structured data” for “business”, “local business” and “local business schema”. “google map” isn't earning its slot: you're not in the first 24 results for its own search. “business” sits at #4 untagged, close enough for a declared tag to move it up. “contact card” isn't earning its slot: it only gets you to #24. “local business” sits at #5 untagged, close enough for a declared tag to move it up. “structured data” isn't earning its slot: it only gets you to #17. “local business schema” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 65 average across 2,216 SEO plugins
Install conversion
How it's measured →1.6%
of downloads still active
At least 7K of 437.9K lifetime downloads are still running, above its category: the median SEO plugin keeps 1.2%, across 1,193 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 8 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Support resolution
Updated 9 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 52 reviews, smoothed to 4.46★
5 of 5 tags set · short description in place
2 of 3 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
63
Momentum
Gaining ground
+2.1
Velocity
places per keyword, 28d
60%
Breadth
of keywords climbing, 28d
+1.9
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| business profile your tag | #1 | #2 | up 1 |
| business info | #1 | #2 | 0 |
| five | #2 | #3 | 0 |
| five star | #2 | #2 | down 1 |
| profile card | #1 | #1 | up 2 |
| profile | #3 | #6 | up 4 |
| business | #4 | #8 | up 3 |
| star | #5 | #10 | up 1 |
| business to business | #2 | #3 | up 2 |
| profile card widget | #2 | #3 | up 1 |
| schema your tag | #8 | #6 | up 7 |
| business hours | #5 | #9 | up 3 |
| local business | #5 | #7 | up 2 |
| local business schema | #5 | #8 | up 1 |
| structured business data | #3 | #6 | up 1 |
| profile page | #3 | #6 | up 2 |
| custom profile card widget | #3 | #4 | up 2 |
| business card | #4 | #3 | 0 |
| google business profile | #4 | #9 | 0 |
| business plugin | #4 | #9 | up 8 |
| google map your tag | Not in the top 24 | ||
218 searches this plugin appeared in over the last 90 days, 20 listed. 169 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “google map”, “contact card” and “structured data” for “business”, “local business” and “local business schema”. “google map” isn't earning its slot: you're not in the first 24 results for its own search. “business” sits at #4 untagged, close enough for a declared tag to move it up. “contact card” isn't earning its slot: it only gets you to #24. “local business” sits at #5 untagged, close enough for a declared tag to move it up. “structured data” isn't earning its slot: it only gets you to #17. “local business schema” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 15.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
8
releases in the last 12 months
9d ago
latest release · v2.5.0 · 22 Oct 2026
77
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “7K+”. Our estimate pins where the real number sits.
Crossed into this band 7 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 1 Sep 2018
Recent reviews
All reviews on wp.org ↗- ★★★★★ fellaixxo7182.4y ago
Great plugin.
Read on wp.org ↗ - ★★★★★ Awalon2.8y ago
Helped me a lot when i needed to verify my business profile somewhere,, thanks a bunch!
Read on wp.org ↗ - ★★★★★ liondhiver4.2y ago
It works with no issues!
Read on wp.org ↗ - ★★★★★ ronsanders4.3y ago
Useful plugin
Read on wp.org ↗ - ★★★★★ Elizabeth4.3y ago
this plugin works great!
Read on wp.org ↗ - ★★★★★ technomediapei5.2y ago
Thumbs up!
Read on wp.org ↗ - ★★★★★ zilliongold5.2y ago
As the name sounds, 5-star, so it is. Install it and save yourself the space for contact from plugin
Read on wp.org ↗ - ★★★★★ کافه حس خوب5.4y ago
We are a small local business called ” Hesse Khob Cafe” in Ardabil, iran . Thank you for all the help this plugin has given us in these difficult COVID19 times, and I ask you not to align with politicians with the harsh sanctions against Iran and increase your services and support in Persian. Thank you again ما یک کسب و کار کوچک محلی، تحت عنوان کافی شاپ حس خوب در اردبیل ایران هستیم. از تمام کمک هایی که این افزونه در این شرایط سخت کرونایی کرده از شما متشکرم. خواهش میکنم در تحریم های ظالمانه علیه ایران با سیاستمداران همسو نشوید و بیشتر از زبان فارسی پشتیبانی کنید.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-10-22 Version 2.5.0 IMPORTANT NOTE: This is release 2 of a 4-part series. Full documentation for a number of the new features is not yet available, and will be added once the 4th update in the series is completed. Please delay updating unti 2.5.0
- 2026-09-30 Version 2.4.0 IMPORTANT NOTE: This is a major update with several big changes. We suggest testing this update in a staging or development environment before updating your live environment. Or wait a few days before updating in the eve 2.4.0
- 2026-07-30 Version 2.3.21 Added a direct support option to the deactivation survey, making it easier to get help right away if you’re uninstalling due to an issue. 2.3.21
- 2026-07-10 Version 2.3.20 Patch for reported Patchstack vulnerability. 2.3.20
- 2026-05-18 Version 2.3.19 Fixed deprecated notices. Compatible with WordPress 7.0. 2.3.19
- 2026-04-22 Version 2.3.18 Added a lot of in-admin help content, including guidance, support, links to applicable documentation and an AI assistant. It works via the AI Admin Assistance plugin (https://wordpress.org/plugins/ait-ai-admin-assistance 2.3.18
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (2.5.0). Sites still on an older version should update.
- Patched Medium · 4.3 Five Star Business Profile and Schema 2.3.20 - 2.3.21 - Authenticated (Author+) Information Exposure ↗2026-10-02 CVE-2026-86817 Exposure of Sensitive Information to an Unauthorized Actor Affects 2.3.20 - 2.3.21 Patched in 2.4.0
- Patched High · 7.2 Five Star Business Profile and Schema <= 2.3.19 - Authenticated (Editor+) Arbitrary Code Execution ↗2026-06-30 CVE-2026-27436 Improper Control of Generation of Code Affects <= 2.3.19 Patched in 2.3.20
- Patched Medium · 5.4 Five Star Business Profile and Schema <= 2.1.6 - Subscriber+ Page Creation & Settings Update to Stored Cross-Site Scripting ↗2022-01-18 CVE-2021-25060 Improper Neutralization of Input During Web Page Generation Affects <= 2.1.6 Patched in 2.1.7
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 14 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Five Star Business Profile and Schema when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Schema markup
Readme readiness
8 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Add structured data to any page or post type. Create an SEO friendly contact card with your business info a..."
- ✓ Has a FAQ 11 questions in the FAQ.
- ✓ FAQ asks real questions 8 of 11 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("perfect for", "great for", "for restaurants").
- ✓ Names what it works with Mentions WooCommerce, Gutenberg, Yoast, Rank Math and 2 more.
- ✓ Headings and lists 13 headings and 7 lists.
- ✓ Enough to quote 10,929 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-03-24 8K+ → 7K+ down after 1 days in tier
- 2026-03-23 7K+ → 8K+ up after 4 days in tier
- 2026-03-19 8K+ → 7K+ down after 8 days in tier
- 2026-03-11 7K+ → 8K+ up after 2 days in tier
- 2026-03-09 8K+ → 7K+ down after 1 days in tier
- 2026-03-08 7K+ → 8K+ up after 14 days in tier
- 2026-02-22 8K+ → 7K+ down after 396 days in tier
- 2025-01-22 9K+ → 8K+ down after 225 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
SureRank SEO – Meta Tags, Social Preview, XML Sitemap, Schema & Open Graph 300K+ installs · 4.6★ · 2 shared tags A -
Schema & Structured Data for WP & AMP 100K+ installs · 4.5★ · 2 shared tags A -
Schema 30K+ installs · 4.3★ · 2 shared tags C -
SchemaEngine AI – AI Schema Markup, Reviews & Rich Snippets for SEO 10K+ installs · 4.5★ · 2 shared tags A -
Schema App Structured Data 8K+ installs · 4.0★ · 2 shared tags A -
Remove Schema 1K+ installs · 4.4★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Five Star Business Profile and Schema into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/business-profile" width="480" height="300" style="border:0" loading="lazy" title="Five Star Business Profile and Schema — Plugin Pulse"></iframe> Five Star Business Profile and Schema: 7K+ active installs, 4.8★ (52 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/business-profile
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