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wp.org search vs our merit ranking: “simple regenerate slug”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “simple regenerate slug”, we and wp.org disagree on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

neo Replace – Simple replacement using drag & drop shows at wp.org #9 but places #22 on merit, a gap of 13 places. Its 70+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

BackUpWordPress places #8 on merit, 4.7★ from 1,373 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1,321) wp.org #5 ↓2 wp.org ranks it 4 places below merit 2 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #4 ↓1 wp.org ranks it 2 places below merit 3 Simple Regenerate Slug 400+ · 4.2★ (10) wp.org #1 wp.org ranks it 2 places above merit 4 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1,668) wp.org #8 ↓1 wp.org ranks it 4 places below merit 5 Slugs Manager: Delete Old Permalinks from WordPress Database 3K+ · 4.2★ (13) wp.org #2 wp.org ranks it 3 places above merit 6 WP Super Cache 1M+ · 4.3★ (1,346) wp.org #7 ↓1 wp.org ranks it 1 place below merit 7 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #11 ↓3 wp.org ranks it 4 places below merit 8 BackUpWordPress 80K+ · 4.7★ (1,373) wp.org #16 wp.org ranks it 8 places below merit 9 Product Feed Manager for WooCommerce – RexFeed – Sell on 200+ Shopping Channels 10K+ · 4.8★ (257) wp.org #15 wp.org ranks it 6 places below merit 10 Slim SEO – AI SEO Plugin, Lightweight, Fast & Automated 70K+ · 4.7★ (136) wp.org #13 wp.org ranks it 3 places below merit 11 Simple Export Import for ACF Data 1K+ · 3.4★ (16) wp.org #3 ↓1 wp.org ranks it 8 places above merit 12 Modern Image Formats 100K+ · 3.6★ (26) wp.org #6 wp.org ranks it 6 places above merit 13 Broadcast 1K+ · 4.9★ (214) wp.org #18 wp.org ranks it 5 places below merit 14 Depicter — Popup & Slider Builder 70K+ · 4.6★ (236) wp.org #19 ↑1 wp.org ranks it 5 places below merit 15 WPMasterToolKit (WPMTK) – All in one plugin 5K+ · 5.0★ (28) wp.org #12 ↓2 wp.org ranks it 3 places above merit 16 WP Hide & Security Enhancer 50K+ · 4.3★ (275) wp.org #21 ↑1 wp.org ranks it 5 places below merit 17 AMP WP – Google AMP For WordPress 600+ · 4.5★ (55) wp.org #17 18 Greek Multi Tool 1K+ · 4.6★ (9) wp.org #10 ↑2 wp.org ranks it 8 places above merit 19 Media Library Tools – AI-Powered Rename, Clean & CSV Import/Export 1K+ · 4.7★ (14) wp.org #14 ↓3 wp.org ranks it 5 places above merit 20 Popups for WooCommerce: Add to Cart, Checkout & More 2K+ · 4.8★ (12) wp.org #23 wp.org ranks it 3 places below merit 21 Pixel Gallery Addons for Elementor 4K+ · 4.8★ (5) wp.org #20 ↓1 wp.org ranks it 1 place above merit 22 neo Replace – Simple replacement using drag & drop 70+ · 5.0★ (1) wp.org #9 wp.org ranks it 13 places above merit 23 LandTech Extras for Elementor 80+ · 5.0★ (2) wp.org #22 ↓1 wp.org ranks it 1 place above merit 24 Surf7 Simple Catalog 10+ · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.