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wp.org search vs our merit ranking: “simulation”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “simulation”, we and wp.org disagree on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Responsive Testing: simulate different devices shows at wp.org #3 but places #12 on merit, a gap of 9 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Payment Button for PayPal 4K+ · 4.5★ (40) wp.org #2 ↓1 1 too low 2 WPKoi Templates for Elementor 5K+ · 4.6★ (19) wp.org #4 ↓1 2 too low 3 Elements Hive for Breakdance 1K+ · 5.0★ (19) wp.org #5 2 too low 4 W World Cup Predictor 100+ · 5.0★ (25) wp.org #8 ↓2 4 too low 5 SecureLite Security – Firewall, Malware Scanner & Attack Simulation 10+ · 5.0★ (1) wp.org #1 ↑9 4 too high 6 Social Proof Popups & Real-Time Notifications – Herd Effects 900+ · 3.9★ (15) wp.org #6 ↓2 7 U Urvanov Syntax Highlighter 3K+ · 4.5★ (19) wp.org #13 ↑1 6 too low 8 WPC Product Timer for WooCommerce 2K+ · 4.8★ (24) wp.org #15 ↓2 7 too low 9 Bradmax Player 1K+ · 4.3★ (11) wp.org #9 ↓2 10 AForms — Form Builder for Price Calculator & Cost Estimation 3K+ · 4.8★ (8) wp.org #14 ↑1 4 too low 11 PostFinance Checkout for Woocommerce 900+ · 1.8★ (38) wp.org #7 ↑4 4 too high 12 Responsive Testing: simulate different devices 100+ · 5.0★ (1) wp.org #3 ↓1 9 too high 13 Cursor Style & Animation 70+ · 5.0★ (3) wp.org #12 1 too high 14 Divídelo para WooCommerce — · 5.0★ (2) wp.org #20 6 too low 15 K Kora Payment Gateway for WooCommerce 70+ · 5.0★ (1) wp.org #10 ↓2 5 too high 16 DT Bulk Content Studio 40+ · 5.0★ (1) wp.org #11 ↓2 5 too high 17 Mailster Dummy Mailer 20+ · 0.0★ (0) wp.org #19 ↓1 2 too low 18 G GFit Virtual Tryon 20+ · 5.0★ (1) wp.org #16 2 too high 19 Make Estimate Simulation — · 0.0★ (0) wp.org #21 ↓2 2 too low 20 ZATCA E-Invoice for WooCommerce 20+ · 5.0★ (1) wp.org #17 3 too high 21 Branching Software Order Fraud Protection for WooCommerce 10+ · 0.0★ (0) wp.org #22 ↑2 1 too low 22 Massoftind Asset Manager — · 0.0★ (0) wp.org #23 ↓3 1 too low 23 Total CrUX 20+ · 5.0★ (1) wp.org #18 ↓2 5 too high 24 JWL Revision Cleaner 10+ · 0.0★ (0) wp.org #24 ↓2

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.