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wp.org search vs our merit ranking: “smart widgets”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “smart widgets”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

NGG Smart Image Search shows at wp.org #12 but places #20 on merit, a gap of 8 places. Its 400+ installs carry it up the search order; its 4.9★ average from 13 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #7 on merit, 4.8★ from 14388 reviews, but shows at wp.org #11. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Smart Slider 3 800K+ · 4.9★ (1125) wp.org #1 2 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #2 3 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #3 ↑1 4 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #4 ↑1 5 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #7 2 too low 6 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #8 2 too low 7 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #11 ↑1 4 too low 8 Recent Posts Widget With Thumbnails 100K+ · 4.8★ (215) wp.org #9 1 too low 9 Better Post & Filter Widgets for Elementor 4K+ · 5.0★ (18) wp.org #5 ↓2 4 too high 10 Events Widgets For Elementor And The Events Calendar 10K+ · 4.5★ (108) wp.org #10 11 Sokol: Smart WooCommerce Search 5K+ · 4.4★ (24) wp.org #6 5 too high 12 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #13 ↑7 1 too low 13 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #17 ↑7 4 too low 14 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #18 ↓3 4 too low 15 Content Aware Sidebars – Fastest Widget Area Plugin 30K+ · 4.9★ (724) wp.org #24 9 too low 16 Element Pack Addons for Elementor – MCP & AI-Ready Elementor Widgets, Elementor Templates, Elementor Addons 100K+ · 4.7★ (284) wp.org #20 ↑2 4 too low 17 HappyAddons for Elementor – 160 Elementor Widgets, GSAP Animations & Templates 400K+ · 4.8★ (489) wp.org #22 ↓4 5 too low 18 MoreConvert Wishlist for WooCommerce 8K+ · 4.9★ (120) wp.org #21 3 too low 19 Smart Search & Product Filter for WooCommerce – Searchanise 900+ · 4.4★ (43) wp.org #14 ↓1 5 too high 20 NGG Smart Image Search 400+ · 4.9★ (13) wp.org #12 ↓1 8 too high 21 Product Variation Swatches for WooCommerce – Smart Swatches 700+ · 5.0★ (10) wp.org #15 ↓1 6 too high 22 Smart Brands for WooCommerce 300+ · 5.0★ (4) wp.org #19 3 too high 23 WPC Smart Price Filter for WooCommerce 600+ · 5.0★ (2) wp.org #16 ↑1 7 too high 24 Smart Keywords Tool – 智能关键词插件 500+ · 5.0★ (1) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.