Product Variation Swatches for WooCommerce – Smart Swatches
by ShapedPlugin LLC · eCommerce
Also makes 17 other plugins · 304.1K+ installs across the portfolio →
Create beautiful color, image & button variation swatches that boost your store's appeal and help customers select variations with ease.
88 health vs 68 average across 5,563 eCommerce plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2024-10-15 · 684 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
878
now · peak 1.2K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
2mo ago
latest release · v1.0.11
12
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “800+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
At the current install trend, crossing 900+ in roughly 487 days.
Install history · since 2024-10-14 · 681 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ tikendraverma8mo ago
Nice UI and great options
Read on wp.org ↗ - ★★★★★ bartelby9mo ago
It works perfectly for my websites. Thank you
Read on wp.org ↗ - ★★★★★ njuarezb10mo ago
It’s OK!
Read on wp.org ↗ - ★★★★★ jtohme11mo ago
I tried all the variations/swatches plugins, and all they do not work as expected except this plugin, This is the best plugin and also compatible with my Porto theme.
Read on wp.org ↗ - ★★★★★ indigosa1.1y ago
Got quick support with a custom CSS for my very special website configuration, great!
Read on wp.org ↗ - ★★★★★ alexeysynkov1.2y ago
Best Plugin
Read on wp.org ↗ - ★★★★★ ctutors1.2y ago
Was looking to improve Woocommerce store with eye catching ways to display product variants. Smart Swatches helps you add interactive product variation swatches, colors, sizes, etc.
Read on wp.org ↗ - ★★★★★ imaxweb1.4y ago
I purchased the WooCommerce – Smart Swatches plugin for my WooCommerce website, and I’m really impressed! This plugin offers more advanced and user-friendly features compared to other swatches plugins I’ve tried. It’s extremely easy to use and was 100% compatible with my website right from the start. I also reached out to their support team via online chat to request a few custom changes and some guidance. Their response and service were amazing! Every request I made was handled quickly and successfully. I’m truly happy with the excellent customer support I received. Highly recommended plugin and service!
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 3 languages, 0 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-03-18 700+ → 800+ up after 1 days in tier
- 2026-03-17 800+ → 700+ down after 4 days in tier
- 2026-03-13 700+ → 800+ up after 86 days in tier
- 2025-12-17 600+ → 700+ up after 53 days in tier
- 2025-10-25 500+ → 600+ up after 39 days in tier
- 2025-09-16 400+ → 500+ up after 30 days in tier
- 2025-08-17 300+ → 400+ up after 1 days in tier
- 2025-08-16 400+ → 300+ down after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
YaySwatches – Variation Swatches for WooCommerce 1K+ installs · 4.4★ · 3 shared tags A -
Variation Swatches for WooCommerce – Color, Image & Size Swatches 200K+ installs · 4.5★ · 2 shared tags A -
Product Variations Swatches for WooCommerce 10K+ installs · 4.6★ · 2 shared tags A -
Variation Swatches for WooCommerce 10K+ installs · 4.5★ · 2 shared tags A -
Variation Swatches for WooCommerce 9K+ installs · 4.8★ · 2 shared tags A -
Smart Variation Swatches and Attribute Filters for WooCommerce 3K+ installs · 3.6★ · 2 shared tags C
Embed this report card
Drop a live Pulse card for Product Variation Swatches for WooCommerce – Smart Swatches into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/smart-swatches" width="480" height="300" style="border:0" loading="lazy" title="Product Variation Swatches for WooCommerce – Smart Swatches — Plugin Pulse"></iframe> Product Variation Swatches for WooCommerce – Smart Swatches: 800+ active installs, 5.0★ (10 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/smart-swatches