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wp.org search vs our merit ranking: “sticky banner”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “sticky banner”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Sticky Banner shows at wp.org #3 but places #14 on merit, a gap of 11 places. Its 800+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Cost Calculator Builder places #10 on merit, 4.5★ from 393 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Sticky Menu & Sticky Header 90K+ · 4.7★ (763) wp.org #1 2 My Sticky Bar – Floating Notification Bar & Sticky Header (formerly myStickymenu) 100K+ · 4.9★ (1,199) wp.org #4 wp.org ranks it 2 places below merit 3 Sticky Header Effects for Elementor 300K+ · 4.5★ (69) wp.org #2 wp.org ranks it 1 place above merit 4 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1,463) wp.org #6 wp.org ranks it 2 places below merit 5 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2,433) wp.org #7 wp.org ranks it 2 places below merit 6 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #8 wp.org ranks it 2 places below merit 7 Announcer – Sticky Message Banner & Notification Bar 10K+ · 4.8★ (40) wp.org #5 wp.org ranks it 2 places above merit 8 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3,224) wp.org #16 wp.org ranks it 8 places below merit 9 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,051) wp.org #19 wp.org ranks it 10 places below merit 10 Cost Calculator Builder 20K+ · 4.5★ (393) wp.org #22 wp.org ranks it 12 places below merit 11 Announcement Bar, Notification Bar & Banner – Bulletin 2K+ · 4.6★ (20) wp.org #9 wp.org ranks it 2 places above merit 12 Easy Table of Contents 600K+ · 4.4★ (221) wp.org #20 wp.org ranks it 8 places below merit 13 Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) wp.org #23 wp.org ranks it 10 places below merit 14 Sticky Banner 800+ · 5.0★ (2) wp.org #3 wp.org ranks it 11 places above merit 15 Superb Addons: Blocks, Patterns, Pre-built Pages, Sliders, Popups, Free Forms, Animations & More 80K+ · 4.9★ (23) wp.org #21 wp.org ranks it 6 places below merit 16 Custom Fonts – Host Your Fonts Locally 400K+ · 4.3★ (62) wp.org #24 wp.org ranks it 8 places below merit 17 WP CTA – Call Now Button, Sticky Button & Call to Action Builder 2K+ · 4.4★ (7) wp.org #10 wp.org ranks it 7 places above merit 18 Fixed And Sticky Header 1K+ · 3.3★ (7) wp.org #11 wp.org ranks it 7 places above merit 19 Social Icons Sticky 1K+ · 4.4★ (5) wp.org #15 wp.org ranks it 4 places above merit 20 AdFlow – Ad Inserter & Ad Manager: AdSense, Banner Ads & ads.txt 2K+ · 5.0★ (3) wp.org #18 wp.org ranks it 2 places above merit 21 Sticky Ads Lightweight 300+ · 3.7★ (3) wp.org #14 wp.org ranks it 7 places above merit 22 DMC Promo Banner – Sale Notifications & Announcement Bar 100+ · 5.0★ (1) wp.org #12 wp.org ranks it 10 places above merit 23 Notice Bar Block – Sticky Announcement Banner & Notification Bar 10+ · 5.0★ (1) wp.org #17 wp.org ranks it 6 places above merit 24 Sticky Content – Make Any Section Sticky on Scroll 500+ · 3.0★ (1) wp.org #13 wp.org ranks it 11 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.