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wp.org search vs our merit ranking: “streaks”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “streaks”, we agree with wp.org on the top plugin, and our order differs from theirs on 2 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Init User Engine – Gamified, Fast, Frontend-First shows at wp.org #4 but places #8 on merit, a gap of 4 places. Its 30+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Database for Contact Form 7, WPforms, Elementor forms 60K+ · 4.8★ (124) wp.org #1 2 Simple Points and Rewards for WooCommerce – Create a Loyalty Program 400+ · 5.0★ (7) wp.org #2 ↑1 3 CRM Perks Forms – WordPress Form Builder 1K+ · 4.8★ (32) wp.org #5 2 too low 4 Tournamatch 100+ · 4.3★ (7) wp.org #3 ↑1 1 too high 5 WP Insightly for Contact Form 7, WPForms, Elementor, Formidable and Ninja Forms 100+ · 5.0★ (7) wp.org #6 ↑1 1 too low 6 Bit SMTP – Easy SMTP Solution with Email Logs 2K+ · 3.9★ (15) wp.org #7 1 too low 7 PressPrimer Quiz – AI Quiz Maker, Exam Builder & LMS Assessment Plugin 200+ · 5.0★ (4) wp.org #9 ↓1 2 too low 8 Init User Engine – Gamified, Fast, Frontend-First 30+ · 5.0★ (1) wp.org #4 ↑2 4 too high 9 Word Count Goal Tracker — · 5.0★ (2) wp.org #10 1 too low 10 EV Puzzles 10+ · 5.0★ (1) wp.org #8 ↑1 2 too high 11 Bitlence Dev Code Tracker 10+ · 0.0★ (0) wp.org #11 12 GameEngine – Gamification, Points, Badges & Leaderboards 40+ · 0.0★ (0) wp.org #12 ↑1 13 PICK VIZ — Sports Picks, Tipster & Handicapper Platform — · 0.0★ (0) wp.org #13 ↓1 14 Adventura – Interactive Advent Calendar 10+ · 0.0★ (0) wp.org #14 ↑3 15 Inkmeter — · 0.0★ (0) wp.org #15 ↓1 16 Altonet Fluid Glassmorphism 10+ · 0.0★ (0) wp.org #16 ↓1 17 RankMetric – SERP Rank Tracker for Google Search, Maps, AI Overview & AI Mode 30+ · 0.0★ (0) wp.org #18 ↑1 1 too low 18 Habitune — · 0.0★ (0) wp.org #19 ↓1 1 too low 19 Holy Rosary — · 0.0★ (0) wp.org #20 1 too low 20 LiftPress — · 0.0★ (0) wp.org #21 1 too low 21 ButtonCraft Animated Buttons – With Click Analytics — · 5.0★ (1) wp.org #17 ↓1 4 too high 22 Quizpio – Live Multiplayer Quizzes, Polls & Trivia 10+ · 0.0★ (0) wp.org #22 ↓1 23 Keto Metrics Tracker — · 0.0★ (0) wp.org #23 ↓1 24 Media Activity Tracker — · 0.0★ (0) wp.org #24 ↓1

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.