Simple Points and Rewards for WooCommerce – Create a Loyalty Program
by Elliot Sowersby / RelyWP · eCommerce
Also makes 7 other plugins · 246.2K+ installs across the portfolio →
WooCommerce Points and Rewards plugin. Create a simple but powerful loyalty program. Reward purchases, referrals, and much more.
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Health
A 87/100
Few reviews
Active installs
400+
≈410 estimated
Momentum
-25%
downloads vs prior 30d
Biggest opportunity: Swap “woocommerce” for “green claims”. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “green claims” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
87 health vs 71 average across 9,755 eCommerce plugins
Install conversion
How it's measured →5.5%
of downloads still active
At least 400 of 7.2K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,151 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 28 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 6 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 7 reviews, smoothed to 4.21★ and held back under 25 reviews
5 of 5 tags set · short description in place
3 of 3 support threads resolved in the last 2 months
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Losing ground
-0.1
Velocity
places per keyword, 28d
22%
Breadth
of keywords climbing, 28d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| points and rewards your tag | #1 | #4 | up 2 |
| points | #2 | #6 | up 1 |
| rewards | #2 | #6 | up 1 |
| loyalty program | #2 | #7 | 0 |
| woocommerce points and rewards | #2 | #5 | 0 |
| woocommerce rewards your tag | #3 | #12 | 0 |
| reward points your tag | #3 | #9 | up 1 |
| loyalty your tag | #3 | #9 | 0 |
| customer rewards | #3 | #11 | 0 |
| loyalty points | #3 | #7 | 0 |
| program | #6 | #16 | 0 |
| reward | #5 | #15 | 0 |
| loyalty rewards | #2 | #7 | 0 |
| rewards program | #2 | #6 | 0 |
| green claims | #4 | #3 | up 2 |
| vouchers | #5 | #10 | up 1 |
| voucher | #5 | #10 | up 1 |
| points rewards | #3 | #8 | 0 |
| customers loyalty program | #3 | #8 | 0 |
| min and max to purchase | #9 | #20 | 0 |
| woocommerce your tag | Not in the top 24 | ||
150 searches this plugin appeared in over the last 90 days, 20 listed. 117 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “woocommerce” for “green claims”. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “green claims” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 25 Oct 2025 · 372 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
28
releases in the last 12 months
6d ago
latest release · v3.1.0 · 26 Oct 2026
29
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Crossed into this band 29 days ago and a band this size takes about a year or more to cross, so the real count is still just over 400.
At the current install trend, crossing 500+ in roughly 80 days.
Install history since 24 Oct 2025
Recent reviews
All reviews on wp.org ↗- ★★★★★ andany6mo ago
If you need a loyalty points plugin – this plugin is all you need! After seeing how a very well-known loyalty plugin was impacting my site’s speed, even before the site was fully operational, I decided to look for a new, similar plugin. I stumbled across this one quite by chance and thought: great reviews, but it’s still very new, should I give it a try? I’m so glad I did. This plugin does exactly what a loyalty points plugin should do, with a very simple setup, many features in the free version, and most importantly, it has absolutely no impact on website speed and requires almost no entries in the database. Is it magic? All I can say is – this is absolutely the best loyalty points plugin for WordPress!
Read on wp.org ↗ - ★★★★★ Nuski9mo ago
One of the best plugins out there for loyalty programs. UI is clean, modern and adopts to the theme. Plugin support is impressive. Had a couple of bugs initially and the fixes are implemented soon. Knowing the author whose is behind another great plugin, I hope that the standard will maintained throughout.
Read on wp.org ↗ - ★★★★★ jamilhindi9mo ago
This plugin did exactly what we needed. What is even more impressive is that we had some glitches, and the service we received was beyond spectacular. I have nothing but positive things to say about the plugin and service. Highly recommended!
Read on wp.org ↗ - ★★★★★ ritikj10mo ago
This is the kind of plugin I was looking for rewards, easy to configure and good UI.
Read on wp.org ↗ - ★★★★★ pjv11mo ago
We’ve been looking for a replacement for the over-bloated rewards points premium plugin we’ve been using for a few years. When I saw that Elliot was releasing a new plugin for this purpose I had high hopes and high expectations because his affiliate program plugin has been amazing for many years now, with both excellent support when issues arose and also regular, excellent updates. As soon as I started using the free version of Simple Points and Rewards I could see that it was another winner and I immediately purchased a lifetime license for the Pro version.
Read on wp.org ↗ - ★★★★★ Atom Adam12mo ago
This plugin is FABULOUS. I’ve probably used about 3-4 different points and rewards plugins for WooCommerce over the years (including premium ones), and this one has absolutely the best interface for both end users and admins. I had high expectations based on the plugin author’s good work on the Cloudflare Turnstile plugin, but I’m seriously blown away by how good this is. It is easily the best points plugin I’ve used. The free version is so feature-rich that I don’t think I even need the PRO version (but I will probably buy it anyways, just to support the developers and reward them for making such an awesome plugin!). If you’re looking for the best points and rewards plugin for WooCommerce, you found it.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 2 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "WooCommerce Points and Rewards plugin. Create a simple but powerful loyalty program. Reward purchases, refe..."
- ✓ Has a FAQ 13 questions in the FAQ.
- ✓ FAQ asks real questions 12 of 13 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ✓ Headings and lists 10 headings and 9 lists.
- ✓ Enough to quote 6,212 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "woocommerce rewards" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-03 300+ → 400+ up after 109 days in tier
- 2026-06-16 200+ → 300+ up after 3 days in tier
- 2026-06-13 300+ → 200+ down after 1 days in tier
- 2026-06-12 200+ → 300+ up after 57 days in tier
- 2026-04-16 100+ → 200+ up after 3 days in tier
- 2026-04-13 200+ → 100+ down after 5 days in tier
- 2026-04-08 100+ → 200+ up after 52 days in tier
- 2026-02-15 90+ → 100+ up after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag C -
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 1 shared tag B -
WooCommerce Stripe Payment Gateway 700K+ installs · 3.1★ · 1 shared tag B -
WooCommerce Tax (formerly WooCommerce Shipping & Tax) 500K+ installs · 2.2★ · 1 shared tag B -
WooCommerce Legacy REST API 400K+ installs · 2.2★ · 1 shared tag C -
PDF Invoices & Packing Slips for WooCommerce 300K+ installs · 4.9★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Simple Points and Rewards for WooCommerce – Create a Loyalty Program into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/simple-points-and-rewards" width="480" height="300" style="border:0" loading="lazy" title="Simple Points and Rewards for WooCommerce – Create a Loyalty Program — Plugin Pulse"></iframe> Simple Points and Rewards for WooCommerce – Create a Loyalty Program: 400+ active installs, 5.0★ (7 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/simple-points-and-rewards
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