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wp.org search vs our merit ranking: “svg preloader”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “svg preloader”, we and wp.org disagree on the top plugin, and our order differs from theirs on 11 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Plover Kit – Blocks, Patterns, Responsive Layout and Gutenberg Editor Enhancements shows at wp.org #5 but places #14 on merit, a gap of 9 places. Its 3K+ installs carry it up the search order; its 4.2★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Logo Carousel – Responsive Logo Slider, Logo Showcase, and Clients Logo Gallery places #9 on merit, 4.7★ from 162 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Ocean Extra 400K+ · 3.3★ (67) wp.org #2 ↑1 1 too low 2 Firelight Lightbox 200K+ · 4.8★ (361) wp.org #6 ↑1 4 too low 3 YMC Filter 4K+ · 4.8★ (34) wp.org #3 ↓1 4 DWL Preloader 300+ · 5.0★ (4) wp.org #1 3 too high 5 Product Gallery Slider, Additional Variation Images, Product Video, Product Image Zoom and Lightbox for WooCommerce – Reno Product Gallery (formerly WooGallery) 20K+ · 4.9★ (162) wp.org #7 ↑2 2 too low 6 The Plus Addons for Elementor – Mega Menu, Header Footer, Post Grid, AI Widgets & Templates 100K+ · 4.6★ (388) wp.org #8 ↑2 2 too low 7 Live Composer – Free WordPress Website Builder 10K+ · 4.4★ (212) wp.org #12 ↑3 5 too low 8 Logo Slider WP – Responsive Logo Carousel, Logo Gallery & Logo Showcase 10K+ · 4.5★ (61) wp.org #9 ↓1 1 too low 9 Logo Carousel – Responsive Logo Slider, Logo Showcase, and Clients Logo Gallery 20K+ · 4.7★ (162) wp.org #17 ↓12 8 too low 10 Safelayout Elegant Icons – WordPress icons 700+ · 5.0★ (5) wp.org #4 6 too high 11 Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) wp.org #16 ↑2 5 too low 12 Elements Plus! 6K+ · 4.8★ (23) wp.org #11 1 too high 13 MapSVG – Vector maps, Image maps, Google Maps 1K+ · 4.5★ (31) wp.org #14 1 too low 14 Plover Kit – Blocks, Patterns, Responsive Layout and Gutenberg Editor Enhancements 3K+ · 4.2★ (5) wp.org #5 ↑1 9 too high 15 Barcode Generator: Print Product Labels & Order Barcode Label (A4, Thermal/Roll, Letter) 900+ · 4.5★ (74) wp.org #24 ↓2 9 too low 16 Pure Metafields 10K+ · 4.3★ (6) wp.org #13 ↑4 3 too high 17 Safelayout Brilliant Buttons – WordPress Buttons 100+ · 5.0★ (3) wp.org #10 ↑2 7 too high 18 PrimeKit Addons and Templates 70+ · 4.9★ (7) wp.org #21 3 too low 19 Yandex Maps for Gutenberg 300+ · 4.5★ (2) wp.org #22 3 too low 20 MotionKit – Visual GSAP Animation Builder for Elementor, Divi, Bricks & More 40+ · 5.0★ (2) wp.org #23 3 too low 21 S Sweet Sharmin Preloader — · 0.0★ (0) wp.org #19 2 too high 22 PreloadX – Custom Preloader — · 0.0★ (0) wp.org #20 2 too high 23 Omnipress 700+ · 5.0★ (1) wp.org #18 ↓2 5 too high 24 Preloader for Divi 100+ · 3.0★ (2) wp.org #15 ↓2 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.